Peta Strategi Pengembangan Tvri Stasiun Diy Berbasis Balanced Scorecard

Meidiana Pancawati, Heru Kurnianto Tjahjono, Meika Kurnia Puji RDA

Abstract


Research undertaken in this thesis is to answer: how management system and strategy applied by TVRI up to now perform. On the basis of this research this study develops an appropriate strategy map on the basis of Balanced Scorecard (BSC) model. Selection of Balanced Scorecard model as an analytical tool is believed that the BSC model contains a comprehensive and coherent management concept. It is comprehensive because it keeps a balance between finanacial perspective / financial performance and non-financial perspective (such as customer perspective, internal business perspective, learning and growth perspective). It is coherent because a performance in one perspective or in other perspectives will influence each others. With clear measuring base for those programs and targets achieved of each perspective, it has made Balanced Scorecard become an accurate measure of performance. In its development, balanced Scorecard has also become an easy working model for the management to communicate strategy and implementing vision and mission into stratetegic and measureable programs. From the research findings, it has been known that each perspective of TVRI’s performance is very weak. In such a manner the strategy is sporadically applied, as just to overcome the existing problem. Less integrated and has no long-term dimension.

Therefore, it is needed to have a comprehensive strategy map who easy to be implemented. The strategy map is made based on capacity and in accordance with the organization’s internal and external environment. It is therefore sound to assume that developing a strategy based upon balanced scorecard is very relevant.

Keywords


balanced scorecard; strategy map

Full Text:

PDF

References


Kaplan, R.S. and Norton, D.P., (1996). Translating Strategy Into Action: The Balanced Scorecard’, Harvard Business Choool Press, Boston.

LPP – TVRI, CETAK BIRU : Kebijakan Umum, Kebijakan Penyiaran, Kebijakan Pengembangan Kelembagaan dan Sumber Daya Televisi Republik Indonesia (TVRI) tahun 2006 – 2011, Jakarta.

Musa Hubeis dan Mukhamad Najib, (2008), Manajemen Strategik dalam Pengembangan Daya Saing Organisasi, PT Elex Media Komputindo, Jakarta.

Thompson & Strickland (2008), Crafting & Executing Strategy, The Quest for Competitive Advantage, Concepts and Cases, 16th, Mc. Graw Hill/Irwin, New York, USA.

Tjahjono, H.K. (2004), Budaya Organisasional & Balanced Scorecard : Dimensi Teori dan Praktek, Cetakan ke-3, UPFE – UMY, Yogyakarta.

Tjahjono, H.K (2009). Metode Penelitian Bisnis. VSM MM UMY

Zein H.F (2008), Manajemen: Konsep Membangun Sukses, Cetakan Pertama, MIDA Pustaka, Yogyakarta.


Refbacks

  • There are currently no refbacks.


__________________________________________________

Program Magister Manajemen, Gd. Pascasarjana Lt. 2
Universitas Muhammadiyah Yogyakarta (UMY)
Jalan Lingkar Barat, Tamantirto, Kasihan, Bantul Yogyakarta 55183.

Telepon 0274 387656 Ext. 133
Mobile 0811 267 764
Email: jbtimm1@gmail.com

ISSN Cetak: 2085-7721

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.