Aarup Bentley
Bio Statement |
We use digital marketing as a branding strategy. What else can a business owner do to gain more exposure on the web? You’ve implemented the search engine best practices, your site is fully optimized for relevant search terms and content, you’re optimized for local search with geo-targeted landing pages, you’re on Google My Business and Google Maps and yet you still seem to blend in with your competitors. What can a business owner do to stand out on the web? attorney web design When you steal the limelight – you steal market share. With so much noise and distractions on the web why wouldn’t a business owner want to control the messaging and perception that his/her ideal client has about their product or service? Your “brand” is not the logo on your give-a-way pens. Your brand is in the mind of your ideal client. Your brand is the perception that a consumer has about your product or service. This is why controlling the message and building perception is so important. When a consumer hears or sees your business – do they perceive a “me too” company along with your competitors or do they see a business that stands out with authority. You can write posts and ads all day that claim what an expert you are, but they’ll most likely not be taken seriously and be considered puffery to the consumer. Credible third party endorsements will give you the proper branding you desire. It’s easy to get started with authority marketing. Remember, consistency is the key to proper messaging to keep you in authority/expert status, whether it’s in the form of a syndicated article, a news release, press release or as a best selling book author. Contact me for any details on how to get started with a branding strategy that is right for you and your business. |