Value Chain Agribisnis Mangga Gedong Gincu (Mangifera Indica l) di Kabupaten Majalengka

Suhaeni Suhaeni, Karno Karno, Wulan Sumekar

Abstract


The objective of this research was to analyze the value chain and efficiency of gedong gincu mango agribusiness in Majalengka Regency. The data collection was conducted by interview techniques, using questionnaire. The samples of this study were: 88 farmers gedong gincu mango taken by using proportional random sampling, 28 sellers taken by snowball sampling, consisted of 15 local collectors, 3 big traders and 10 retailers. Value chain was analyzed using R/C ratio. Marketing efficiency was analyzed by calculating the marketing margin, profit margin, farmer's share and marketing efficiency. The results showed that R/C ratio of farmers, small collectors, big collectors and retailers were >1. Highest profit level was achieved by farmers. Based on marketing margins, farmer's share and marketing efficiency, all marketing channels were categorized as efficient.


Keywords


gedong gincu mango; value chain; marketing efficiency

Full Text:

PDF

References


Andayani, W. 2007. Analisis efisiensi pemasaran kacang mete (Chasew Nuts) di Kabupaten Wonogiri. Jurnal Akta Agrois. 10 (01): 57-58.

Anugrah, I .S. 2009. Mendudukan komoditas mangga sebagai unggulan daerah dalam suatu kebijakan sistem agribisnis-upaya menyatukan dukungan kelembagaan bagi eksistensi petani. Analisis Kebijakan Pertanian.7 (02):189-211.

Dinas Pertanian dan Perikanan Kabupaten Majalengka. 2012. Buku Laporan Tahunan. Dinas Pertanian dan Perikanan Kabupaten Majalengka.

Downey,W.D. dan S.P. Erickson. 1992. Manajemen Agribisnis. Erlangga. Jakarta.

Hanafie, R. 2010. Pengantar Ekonomi Pertanian. ANDI Yogyakarta. Yogyakarta.

Irianto, H. dan E. Widiyanti. 2013. Analisis value chain dan efisiensi pemasaran agribisnis jamur kuping di Kabupaten Karanganyar. Jurnal Sosial Ekonomi Pertanian dan Agribisnis (SEPA). 9(2): 260-263.

Kaplinsky, R. and M. Morries. 2001. A Handbook for Value Chain Research, (diakses 02 Juni 2013.

Mangkuprawira, S. 1996. Hubungan kelembagaan dalam agribisnis. Agrimedia. 2(2):13.

Roesmawaty, H. 2011. Analisa efisiensi pemasaran pisang di Kecamatan Lengkiti Kabupaten Ogan Komering Ulu. Jurnal Agribisnis. 3(5):1-9.

Supriatna, A. 2005. Kajian Kelayakan Usahatani dan Marjin Pemasaran Tataniaga Mangga (mangifera indica) (Studi Kasus di Kabupaten Majalengka Jawa Barat,2005). Laporan Akhir Penelitian. Balai Besar Pengkajian dan Pengembangan Teknologi Pertanian. Bogor, Jawa Barat.

Soekartawi. 2005. Prinsip Dasar-Hasil Pertanian Teori dan Aplikasinya. PT Grafindo Persada. Jakarta.




DOI: https://doi.org/10.18196/agr.1216

Article Metrics

Abstract view : 57 times
PDF - 150 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Jurnal AGRARIS




Editorial Office

AGRARIS: Journal of Agribusiness and Rural Development Research

Universitas Muhammadiyah Yogyakarta

Gedung Siti Walidah, F3 Lt 1

Jln. Brawijaya Tamantirto Kasihan Bantul 55183 Indonesia

Ph. +62 274 387656  Fax. +62 274 387646

e-mail: agraris@umy.ac.id; agrarisumy@gmail.com

p-ISSN: 2407-814X , e-ISSN: 2527-9238 

Creative Commons License
AGRARIS is licensed under an International License