Strategi Pengembangan Agribisnis Kentang Merah di Kabupaten Solok

Authors

  • Dian Fauzi Mahasiswa Pascasarjana Institut Pertanian Bogor. Program Studi Agribisnis
  • Lukman Mohammad Baga Program Studi Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor
  • Netti Tinaprilla Program Studi Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor

DOI:

https://doi.org/10.18196/agr.2129

Keywords:

red potato, agribusiness, SWOT, architecture strategy

Abstract

The purpose of this research was to formulate the strategy of developing agribusiness of red potato in Solok Regency. The research was conducted on the district which has highest production of red potato in Solok Regency, Lembah Gumanti District. The method used on this research was SWOT matrix analysis and architectural strategic analysis. Based on SWOT analysis matrix, ten strategies were recommended in order to develop the agribusiness of red potato in Solok regency. From those ten strategies, sixteen recommended program was formulated based on analytical research. These programs were divided into  two, routine running program and gradually running program.

References

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Published

2016-02-28

Issue

Vol. 2 No. 1: January - June 2016

Section

Articles

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