Willingness to Pay Analysis of First Fuel in Yogyakarta

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Published: Dec 8, 2020
DOI: https://doi.org/10.18196/jerss.v4i2.10100
Keywords:
willingness to pay, income, number of owned vehicles, the frequency of vehicle use and product literacy, Pertamax fuel.

Main Article Content

Masniya Khairunnisa
Department of Economics, Faculty of Economics and Business, Universitas Muhammadiyah Yogyakarta
Lilies Setiartiti
Department of Economics, Faculty of Economics and Business, Universitas Muhammadiyah Yogyakarta

Abstract

This study aims to measure the value of willingness to pay and analyze the factors that affect consumer willingness to pay toward Pertamax fuel. This study's dependent variable is income, number of owned vehicles, the frequency of vehicle use, and product literacy. In this study sample of 100 Pertamax fuel users in Yogyakarta were selected using the Purposive Sampling method. This study using multiple linear regression or Ordinary Least Square (OLS). The results show that the value of consumer willingness to pay toward Pertamax fuel is Rp. 10,545. The factors that influence willingness to pay are income, frequency of vehicle use, and product literacy. These three variables are positive and have a significant influence on consumer willingness to pay toward Pertamaxfuel. While the variable number of the owned vehicle

Article Details

How to Cite
Khairunnisa, M., & Setiartiti, L. (2020). Willingness to Pay Analysis of First Fuel in Yogyakarta. Journal of Economics Research and Social Sciences, 4(2), 140–148. https://doi.org/10.18196/jerss.v4i2.10100
Issue
Vol. 4 No. 2: August 2020
Section
Articles

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Author Biography

Lilies Setiartiti, Department of Economics, Faculty of Economics and Business, Universitas Muhammadiyah Yogyakarta

Biography Indexing: G-Scholar | Scopus

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