Analysis of Community Readiness for the Mandalika Special Economic Zone: Using the Sapta Pesona Standard

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Published: Aug 21, 2023
DOI: https://doi.org/10.18196/jerss.v7i2.16414
Keywords:
SEZ, Mandalika, Sapta Pesona

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Muhammad Azizurrohman
Department of Tourism, Sekolah Tinggi Pariwisata Mataram, West Nusa Tenggara
http://orcid.org/0000-0002-8559-5685
Gunawan Bata Ilyas
STIE AMKOP Makasar, South Sulawesi
Yanti Mayasari Ginting
Department of Management, Institut Bisnis dan Teknologi Pelita, Riau
Sudiyanti Sudiyanti
Department of Accounting, Universitas Nahdlatul Ulama Kalimantan Timur
Yulia Nur Hasanah
Department of Business Administration, Universitas Telkom

Abstract

The Mandalika Special Economic Zone is one of the locations selected as a priority destination by the Government of Indonesia. Therefore, this opportunity must be utilized by the surrounding community in order to get the maximum benefit. This study aims to assess the readiness of the community in carrying out tourism-based development. Identify readiness both as a host and as a tourism business actor based on the Sapta Pesona standard. Based on the results of the analysis, it is known that the people around the Mandalika Special Economic Zone are quite ready to take advantage of tourism activities. However, the standard of safety and serenity is still not as expected. Thus, there is still a need for improvement in terms of security and additional green open space to add to the coolness of the Mandalika area.

Article Details

How to Cite
Azizurrohman, M., Ilyas, G. B., Ginting, Y. M., Sudiyanti, S., & Hasanah, Y. N. (2023). Analysis of Community Readiness for the Mandalika Special Economic Zone: Using the Sapta Pesona Standard. Journal of Economics Research and Social Sciences, 7(2), 166–174. https://doi.org/10.18196/jerss.v7i2.16414
Issue
Vol. 7 No. 2: August 2023
Section
Articles

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