Pelaksanaan Pull Marketing Jokowi Ahok dalam Pemenangan Pemilukada DKI Jakarta 2012

Authors

  • LALU MUHAMMAD IQBAL Program Studi Ilmu Komunikasi Universitas Muhammadiyah, Rembitan 11, Desa Rembitan, Kecamatan Pujut Lombok Tengah NTB. Email: iqbalrembitan@yahoo.com,

Abstract

The victory of Jokowi-Ahok in 2012 Jakarta Governor Election was the result of integrated political marketing activity with prominent pull marketing factor. Jokowi-Ahok utilized optimally the power of media which is very effective in providing information for the people of Jakarta. This study aims to observe how far pull marketing was used with other elements. In political marketing, there are nine elements which become the important parts. One of these nine important elements is pull marketing, which has a significant role for Jokowi-Ahok. Based on the analysis of the data, it shows that pull marketing strategy was the strategy which was mainly used. The use of media in Jakarta Governor Election was an important instrument in succession of regional leaders, in addition to the mass mobilization supported by political parties and sympathizers. Based on result of data processing, it shows that pull marketing strategy worked quite effectively. The combination of media, figures, and campaign methods was then mixed into strategic moves that made Jokowi-Ahok surpass all their competitors. Keywords: Pull Marketing, Media, Governor Election

Downloads

Published

2015-04-24

Issue

Vol. 5 No. 2 (2013)

Section

Articles

License

Copyright

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Komunikator as publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.

Authors should sign Copyright Transfer Agreement when they have approved the final proofs sent by Komunikator prior the publication. Komunikator strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the article.

Komunikator keep the rights to articles that have been published. Authors are allowed to use their works for any purposes deemed necessary without written permission from Komunikator with an acknowledgement of initial publication in this journal.

License

All articles published in Komunikator are licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA) license. You are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms:
  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.