Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi

Authors

  • Miftahul Arzak Universitas Muhammadiyah Yogyakarta

Abstract

This paper aims to explain the hidden meaning behind the ad of Pertamina, namely “Pemanfaatan Energi (Energy Utilization)”.  The ad displays childrens as models and narratives filled by children in the form of audio and texts. This paper thus will analyze text, audio and display of children within the Pertamina's ad. It will be analyzed using the concept of Nature as Backdrop and Environmental Advocacy by Julia B Corbett, which argues that the ad is a message that is made to attract attention, and to give understanding to the audience. At the end, this paper explicates how  children are displayed in the Pertamina's ad.

 

Keyword: Pertamina, Children, Ad

Downloads

Published

2015-05-15

Issue

Vol. 7 No. 1 (2015)

Section

Articles

License

Copyright

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Komunikator as publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.

Authors should sign Copyright Transfer Agreement when they have approved the final proofs sent by Komunikator prior the publication. Komunikator strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the article.

Komunikator keep the rights to articles that have been published. Authors are allowed to use their works for any purposes deemed necessary without written permission from Komunikator with an acknowledgement of initial publication in this journal.

License

All articles published in Komunikator are licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA) license. You are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms:
  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.