The Implementation of Mass Media Digital Platform in Indonesia
DOI:
https://doi.org/10.18196/jkm.122038Keywords:
Convergence of Media, Digital Platform, Mass Media GroupAbstract
Communication technology in mass media has experienced rapid development. The implementation of digital platforms is carried out by mass media groups in facing competition between media in welcoming society 5.0. This study aims to find out the implementation of digital platforms is carried out by mass media groups in Indonesia through an umbrella perspective. The research method used qualitative approach applying data collection techniques of observation, interviews, and documentation. Interviews were conducted with the person in charge of the digital platform in the media groups. Observations were also taken in the digital platform in the media groups: TransMedia Group, MNC Group, Media Group, Viva Group, Kompas Group, Emtek Group, Jawa Post Group, Netmediatama group, and Mahaka Group. The results of this study show that the forms of the current mass media digital platforms used are websites, online media, applications, and social media. In the infrastructure of media organizations, digital platforms are a form of media group policy in converting technology, content convergence, and economic convergence. Digital platforms have also provided new low-cost income for the media as an industry as well as a two-way form of communication in forming and maintaining relationships with audiences.
References
Dhiya, A., Dan, H., & Fadilah, E. (2018). Transformasi Harian Kompas Menjadi Portal Berita Digita Subscription Kompas.Id. Jurnal Kajian Jurnalisme, 1(2). http://jurnal.unpad.ac.id/kajian-jurnalisme%7C190
Dianna, D. N. (2020). Dasar-Dasar Penelitian Akademik : Analisis Data Kualitatif dan Kuantitatif. March, 1–10.
Gemiharto, I. (2015). Teknologi 4G-Lte dan Tantangan Konvergensi Media Di Indonesia. Jurnal Kajian Komunikasi, 3(2), 212–220. https://doi.org/10.24198/jkk.vol3n2.10
Gillian, D. (2010). From Television to Multi-Platform: Less from More or More for Less? Convergence, 16 (4), 431–449. https://doi.org/https://doi.org/10.1177/1354856510375145
Haqqu, R. (2020). Era Baru Televisi dalam Pandangan Konvergensi Media. REKAM: Jurnal Fotografi, Televisi, Animasi, 16(1), 15–20. http://journal.isi.ac.id/index.php/rekam/article/view/3721
Helfat, C. E., & Raubitschek, R. S. (2018). Dynamic and integrative capabilities for profiting from innovation in digital platform-based ecosystems. Research Policy, 47(8), 1391–1399. https://doi.org/10.1016/j.respol.2018.01.019
Imran, H. A. (2015). Penelitian Komunikasi Pendekatan Kualitatif Berbasis Teks Communication Research Of Text-Based Qualitative Approach. Jurnal Studi Komunikasi Dan Media, 19(1), 129–139.
Kencana, W. H. (2014). Konvergensi Media ( Analisis Institusional Komunikasi Bisnis Pada Transmedia Group ). Gelanggang, i no.1, 1–15. http://karyailmiah.upi-yai.ac.id/index.php?r=view-article&id=806
Kencana, W. H. (2018). Implementasi Teknologi Komunikasi Pada Platform Digital Media Penyiaran Televisi. In Damayanti (Ed.), Media Massa di Era Disrupsi 4.0. PT Pentas Grafika.
Kriyantono, R. (2014). Teknik Praktis Riset Komunikasi.Jakarta. PT.Kencana Prenadamedia Group.
Kusuma, S. (2016). Posisi Media Cetak Di Tengah Perkembangan Media Online Di Indonesia. Jurnal InterAct, Vol.5, No., 56–71.
Lestari, R. D. (2019). Shifting Journalistic Ethics in the Internet Age, Case Study: Violation of Journalistic Ethics in Journalistic Products and Journalist Behavior in Online Media. Komunikator, 11(2), 142–150. https://doi.org/10.18196/jkm.112027.
Machmud, M. (2012). Perkembangan Teknologi Dalam Industri Media. Jurnal Teknik Industri, 12(1), 57. https://doi.org/10.22219/jtiumm.vol12.no1.57-64
Mikos, L. (2016). Digital media platforms and the use of TV content: Binge watching and video-on-demand in Germany. Media and Communication Journal, 4(3A), 154–161. https://doi.org/10.17645/mac.v4i3.542
Nurudin. (2017). Perkembangan Teknologi Komunikasi. Raja Grafinfo Persada
Pratiwi, M. R. (2014). Peran ICT bagi Organisasi Media Massa dan Budaya Masyarakat. Jurnal Komunikator, 6(1), 20–26. http://journal.umy.ac.id/index.php/jkm/article/view/212/174
Pratopo, W. M., & Kusajibrata, N. (2018). Konvergensi di Ruang Redaksi pada Kelompok Media Tempo. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 2(1). https://doi.org/10.25139/jsk.v2i1.510
Puspita, Y., Fitriani, Y., Astuti, S., & Novianti, S. (2020). Selamat Tinggal Revolusi Industri 4.0, Selamat Datang Revolusi Industri 5.0 | Puspita | Prosiding Seminar Nasional Program Pascasarjana Universitas PGRI Palembang. Prosiding Seminar Nasional Pendidikan Program Pascasarjana Universitas Pgri Palembang, 122–130. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/3794/3565
Respati, W. (2014). Transformasi Media Massa Menuju Era Masyarakat Informasi di Indonesia. Humaniora, 5(1), 39-51. https://doi.org/10.21512/humaniora.v5i1.2979
Setiawan, A., Wibowo, A., & Florensia, B. F. (2015). Analisis Model Enterprise Architecture Pada Sebuah Stasiun Televisi. http://www.bkstm.org/sites/default/files/upload/Seminar20Nasional20Pendidikan20Tinggi202015.pdf
Tapsell, R. (2015). Platform convergence in Indonesia: Challenges and opportunities for media freedom. Convergence, 21(2), 182–197. https://doi.org/10.1177/1354856514531527
Tapsell, R. (2017). Media Power in Indonesia: Oligarchs, Citizens and the Digital Revolution. Rowman&Littlefield International Ltd.
We Are Social & Hootsuite. (2020). Digital 2020. In Global Digital Insights. https://doi.org/https://datareportal.com/reports/digital-2020-global-digital-overview
Ytreberg, E. (2009). Extended Liveness And Eventfulness In Multi-Platform Reality Formats. New Media & Society, 11(4), 467–485. https://doi.org/10.1177/1461444809102955
Downloads
Published
Issue
Section
License
Copyright
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Komunikator as publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Authors should sign Copyright Transfer Agreement when they have approved the final proofs sent by Komunikator prior the publication. Komunikator strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the article.
Komunikator keep the rights to articles that have been published. Authors are allowed to use their works for any purposes deemed necessary without written permission from Komunikator with an acknowledgement of initial publication in this journal.
License
All articles published in Komunikator are licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA) license. You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
