Komunikator

The Meta Analysis in Public Relations Theory in the Era 1.0, 2.0, 3.0, 4.0, and Artificial Intelligence

2024-11-25T13:04:57+07:00

This research delves into the evolution of public relations theory from 1964 to 2024 using a meta-analysis approach and bibliometric techniques. By examining 12,186 articles from the Scopus database, we chart the development of PR theory across five distinct phases: 1.0 (1964-1980), 2.0 (1981-1990), 3.0 (1991-2000), 4.0 (2001-2010), and 5.0 (2011-2024). Our research demonstrates a transition from Traditional one-way communication methods to interactive, data-driven strategies that integrate artificial intelligence. Notable trends include the increasing significance of digital platforms, social media, and AI-driven analytics in public relations. This study offers valuable perspectives on the evolving nature of public relations theory and practice, emphasizing the industry's ability to embrace technological progress and meet changing societal demands. As a result of this analysis, we provide an overview of the main themes, emerging trends, and shifting patterns in PR theory over time, providing a basis for future research in the era of AI-driven Public Relations.

Public Relations to Foster Organization's Values and Identity: The Case of Muhammadiyah

2024-11-25T13:04:57+07:00

This study examines the strategic role of public relations in religious organizations, focusing on how Muhammadiyah employs communication to foster its organizational values and reinforce its identity. By adopting Pacanowsky’s cultural approach to organizational theory, the research delves into how symbols, narratives, and rituals inherent in Muhammadiyah’s culture are effectively integrated into its public relations strategy. A qualitative methodology was employed, including in-depth interviews and document analysis, to explore how these cultural elements are embedded in communication practices. The findings reveal that Muhammadiyah carefully aligns its public relations efforts with its organizational culture, enabling an authentic representation of its values to internal and external stakeholders. The study underscores the significance of maintaining consistency between an organization's identity, values, and communication strategies, particularly for religious institutions. It concludes that strategically incorporating cultural elements into communication not only preserves organizational integrity but also enhances the institution's relevance and influence in its broader societal context.

Utilizing Instagram for Digital Government Public Relations by Diskominfo Jatim

2024-11-25T13:04:58+07:00

In addressing the challenges of the PR 4.0 era, the East Java Communication and Information Office (Diskominfo) utilizes the Instagram account @jatimpemprov to carry out Digital PR activities. The account serves as a communication platform to present essential information and is expected to be a solution, particularly for the people of East Java. These activities have proven successful in conveying information, aspirations, and programs that reach the public. Therefore, this research aims to understand how Digital PR activities are carried out by Diskominfo Jatim through the Instagram account @jatimpemprov. The theoretical framework used to examine the phenomena in this study is the principles of the 7-Cs PR communication model, which includes credibility, context, content, clarity, continuity & consistency, channel, and the capability of the audience. This research employs a descriptive qualitative method. Data collection was carried out through structured interviews and document studies. The results show that the digital PR activities of @jatimpemprov apply the principles of the 7-Cs PR Communications model by utilizing Instagram features. These activities provide informative, educational, and entertaining content to the public. The main functions of disseminating information and fostering cooperation between other organizations within the East Java Provincial Government are carried out effectively.

Government Digital Communication Model in Corporate Social Responsibility Programs (Study in Gunung Kidul, Yogyakarta-Indonesia)

2024-11-25T13:04:58+07:00

This research is a qualitative case study examining government digital communication in the implementation of Corporate Social Responsibility (CSR) programs in Gunung Kidul, Yogyakarta. Many companies have implemented CSR programs in Gunung Kidul, capitalizing on the area’s substantial tourism potential. However, the Regional Government, through the Regional Development Planning Agency (BAPPEDA), has yet to maximize its monitoring and evaluation of these programs, as it currently relies on conventional approaches. The purpose of this study is to identify a government digital communication model for CSR implementation, with a focus on the tourism sector. This model is developed from Werner’s concept of digital communication, incorporating cyberspace, virtual communities, interactivity, and multimedia. Few studies have explored a digital-based communication model for CSR; thus, this research aims to address that gap. By adopting this model, stakeholders can collaborate more effectively to enhance CSR efforts in Gunung Kidul’s tourism sector.

How Digital Communication Transparency and Public Trust Shape Crisis Communication through Public Engagement

2024-11-25T13:04:58+07:00

This study examines the influence of digital communication transparency and public trust on crisis communication effectiveness in local governments in the MENA region, with public engagement as a mediator. Using a quantitative approach and Structural Equation Modelling (SEM) with data from 228 respondents, findings indicate that while transparency enhances public engagement significantly, trust alone does not directly boost engagement. Public engagement plays a vital mediating role, strengthening the effects of both transparency and trust on communication effectiveness. These results suggest that MENA governments should prioritize strategies fostering public participation alongside transparency to improve crisis communication outcomes. By actively engaging citizens, governments can enhance crisis management, strengthen public trust, and achieve more effective communication. This study contributes to the literature by underscoring the critical role of public engagement in crisis communication strategies.

Utopia or Dystopia: The Dichotomy of “The Social Dilemma” Documentary in Shaping Public Perception

2024-11-25T13:04:59+07:00

Today's technology industry faces numerous issues, including scandals, data theft, consumer complaints, technology addiction, fake news, political polarization, and hacking. These problems are raised in the Netflix docudrama The Social Dilemma. This research discusses how algorithms and social media platform design can manipulate user behavior in both utopian and dystopian ways. It analyzes these dynamics through economic, political, sociocultural, and media perspectives, using Christian Fuchs' critical theory approach with critical discourse analysis and semiotics. The findings show that algorithms act as a double-edged sword. In a dystopian context, technology creates a bleak future in which it controls and damages human life. Conversely, in a utopian context, industrial technology has the potential to foster a more positive public perception. This research successfully explores how the increasing reliance on technology for work affects individuals' understanding of truth and shapes their perspectives on various aspects of life. By combining critical discourse analysis and semiotics, this study comprehensively analyzes the implications of digital labor on both utopian and dystopian narratives.

The Shadow of Horror: A Semiotic Analysis of Cinematic Transitions in Ivanna (2022)

2024-11-25T13:04:59+07:00

This research examines the representation of scenes in the movie Ivanna (2022) using the shadow technique through a qualitative approach and Charles Sanders Peirce's semiotic theory. Ivanna is a horror film that tells the story of the spirit of Ivanna, a Dutch woman who was beheaded by Japanese soldiers during their colonization of Indonesia. The depiction of the sadism of the massacre that befell Ivanna, combined with the time-setting connectivity through the shadow technique, makes the study of how this technique produces a smooth transition between two realities with different time settings a unique and interesting subject. This study, which employs the shadow technique, complements film representation studies, an area that has not been extensively explored. Peirce's semiotics involve categories in the meaning process, commonly referred to as the meaning triangle, which includes the sign, the sign reference, and the sign use. The results show that cinematography effectively presents a visual representation of the narrative, particularly in the horror genre, where light plays a key role in creating tension. In conclusion, Ivanna successfully combines both elements to convey messages and enhance the audience's experience.

Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis

2024-11-25T13:45:45+07:00

This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria, selecting articles, conference papers, book chapters, conference reviews, books, and reviews available in English, Spanish, Portuguese, German, and Russian. This bibliometric analysis identified key themes, such as “Digital Transformation,” “Advertising,” and “Artificial Intelligence,” with the United States and Germany as the most influential countries. Eight thematic clusters were identified, such as digital transformation based on data and technology, digital business management, digital marketing strategy, data-driven marketing automation, technology, and workforce management, digital innovation in sustainable marketing, technology integration and professional skills development, communication in digital marketing, and the impact of COVID-19 on marketing models. This pioneering bibliometric study provides essential insights for academics and professionals aiming to understand current advancements in digital transformation within advertising. Companies are encouraged to integrate artificial intelligence into digital campaigns to improve personalization and effectiveness in advertising strategies.

Evaluation of Technological Determinism of Mobile Journalism: Case Study of Television Journalists in Indonesia

2024-11-25T13:05:00+07:00

The evolution of smartphone technology has instigated significant shifts in journalistic culture. Both consciously and subconsciously, a multitude of television journalists have embraced mobile journalism (MoJo), especially for correspondents or journalists in the regions. This study aims to elucidate the impact of technological determinism on television journalists and how it fosters a distinctive MoJo work culture. Using a case study methodology, the research integrates observations and interviews with 35 television journalists who have engaged in mobile journalism. Data analysis focuses on four primary areas: technological determinism within journalists in the realms of reductionism, monism, neutralization, and technological imperatives. The research findings suggest that the adoption of MoJo does not obliterate the existing journalistic culture but serves as an alternative avenue for generating diverse and creative news content. The use of technology is inherently tied to the user, highlighting the need for enhanced moral considerations in its application. While the ease of technology facilitates reporting, journalists continue to uphold the content of their reports and maintain their professionalism. The evaluation of the MoJo concept in Indonesia should be supported by product regulations and standardization to ensure it does not become conflated with content creator practices.

The Phenomenon of Artificial Intelligence Usage in News Writing Styles by Journalists of Bengkulu Ekspress.com

2024-11-25T13:05:00+07:00

The emergence of Artificial Intelligence (AI) technology in journalism has brought about significant changes. Equipped with AI-powered tools, this technology has become an integral part of journalistic work, transforming the way news is processed. These advancements enable more efficient news production, increasing processing capacity in the digital era. This study examines the phenomenon of AI technology adoption in news writing by journalists at Bengkulu Ekspress.com. As AI evolves rapidly, many media outlets are integrating it to enhance efficiency in content creation. Employing a qualitative approach, this research incorporates in-depth interviews with several journalists and analyzes news content published on the Bengkulu Ekspress.com platform. The findings reveal that while AI contributes to various aspects of news writing, such as data processing and automated report generation, it does not entirely replace the role of journalists. Journalists retain primary control over key elements, including narrative construction, perspective, and the values conveyed in the news. Moreover, AI primarily functions as a tool to expedite workflows and improve information accuracy. Despite AI’s growing influence on the media industry, the role of human journalists as creators of news content remains indispensable.