POLITICAL MARKETING STRATEGIES OF WOMAN CANDIDATES TO WIN THE 2019 PROVINCIAL LEGISLATIVE ELECTION IN CENTRAL JAVA
DOI:
https://doi.org/10.18196/jpk.v2i1.12543Abstract
The political marketing strategy of legislative candidates is one of the important roles for the victory of a legislative candidate. This study aims to find out how Siti Ambar Fathonah S.Pd.I Political Marketing Strategy to Win the 2019 Legislative Election in Central Java. The research method used is qualitative research with a descriptive approach. Data collection techniques through interviews and documentation. The results of the study show that the marketing strategy carried out by Siti Ambar Fathonah has been going well with push marketing and pull marketing strategies that are used optimally in approaching the community. This marketing success brought him back to the legislative seat for the 2019-2024 period. However, it is not maximized in pass marketing, namely the use of social media as an arena for campaigning to the public. The 2019 Central Java provincial election is proof that political marketing plays an important role for Siti Ambar in gaining votes in the Golkar faction's electoral district II which brought her to the seat of the Central Java Provincial DPRD for the 2019-2024 period.
References
Abdurrachman, H., Riyanti, R., & Nugraha, R. A. (2019). Kuota Perempuan Di Dprd Jawa Tengah Pada Pemilu 2014 Dan Pemilu 2019. Perspektif Hukum,
pribadi. (2014). EFEKTIVITAS PENCAPAIAN AFFIRMATIVE ACTION KUOTA 30% PEREMPUAN OLEH PARTAI POLITIK DI DIY PADA PEMILU 2014.
Artina, D. (2016). Keterwakilan Politik Perempuan dalam Pemilu Legislatif Provinsi Riau Periode 2014-2019. Jurnal Hukum IUS QUIA IUSTUM,
Badrul, M., Studi, P., & Informasi, S. (2015). Prediksi Hasil Pemilu Legislatif Dengan Menggunakan Algoritma K-Nearest Neighbor. Jurnal Pilar Nusa Mandiri, XI(2), 152–160.
Bari, F. (2009). PEREMPUAN DI RANAH POLITIK. Lembaga Studi & Advokasi Masyarakat , 2, 3500.
Bela, H. S., & Utama, A. S. (2020). Motivasi Partisipasi Politik Perempuan Pada Pemilu Legislatif 2019 di Kabupaten Ogan Komering Ulu. 5(2), 41–49.
Dalupe, B. (2020). Kandidat Perempuan dan Tantangan Politik Patronase pada Pemilu Legislatif 2019 di Provinsi Nusa Tenggara Timur. 3(1), 15–34.
Dwika Paradita, W. (2019). Partai Politik Dan Kontestasi Perempuan Dalam Pemilu 2019 Di Kabupaten Batang. Ilmu Sosial, Unnes, 281–294.
Izdiha, A. (2017). Wajah Politik Perempuan: Studi Etnografi Representasi Suara Perempuan dalam Pemilu Legislatif 2014 di Propinsi Daerah Istimewa Yogyakarta (DIY). Jurnal Pemikiran Sosiologi,
Jovani, A. (2018). Potret Keterwakilan Politik Perempuan Anggota Legislatif di DPRD NTT pada Pemilu 2014. Jurnal Inada: Kajian Perempuan Indonesia Di Daerah Tertinggal, Terdepan, Dan Terluar,
Ningsih, R. T. A. (2016). Keterwakilan Perempuan dalam Pencalonan sebagai Anggota Legislatif oleh Partai Politik di Kabupaten Berau. Jurnal Ilmu Pemerintahan, 4(4),
Ramadhany, D., & Rahmawati, D. E. (2020). Modal Caleg Perempuan dan Politik Patriarkhi dalam Pemilihan Umum di Indonesia: Keterwakilan Perempuan pada Pemilu 2019 di Kabupaten Sleman. JISPO Jurnal Ilmu Sosial Dan Ilmu Politik,
News and Website
Komisi Pemilihan Umum Jawa Tengah (2019). Accessed on February, 2 2021 in https://jateng.kpu.go.id
Pemilihan DPRD Jawa Tengan (2019). Accessed on January, 8 2021 in https://dprd.jatengprov.go.id/
Print Buletin Bawaslu Kabupaten Semarang. Accessed on March, 2 2021 in https://semarangkab.bawaslu.go.id/wp-content/uploads/2019/09/PRINT-BULETIN-BAWASLU-KAB-SEMARANG.
Downloads
Published
How to Cite
Issue
Section
License
License
Jurnal Pemerintahan dan Kebijakan (JPK) is licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license. You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially. This license is acceptable for Free Cultural Works.
The licensor cannot revoke these freedoms as long as you follow the license terms.
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Copyright
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
