Capitalization of Hatred and Mass Mobilization: 2017 Jakarta Gubernatorial Election Case



This paper aims to describe in detail how the capitalization of hatred can effectively be used as a political commodity, especially in terms of mass mobilization to intervene in government policies. By utilizing a theoretical approach of Cherian George, the author tries to analyze the campaign process and the 2017 Jakarta gubernatorial election, which involves a lot of practices of capitalization of hatred - especially by using religious narratives - so that it successfully raises negative views of certain social groups. This study proves that hatred capitalization has profoundly used to mobilize mass and suppress opposing group voters so that certain candidates can achieve a political gain in the election.


politics, capitalization of hatred, hate spin, mass mobilization

Full Text:



Article Metrics

Abstract view : 29 times
PDF - 15 times


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Universitas Muhammadiyah Yogyakarta
Jln. Lingkar Selatan, Tamantirto, Kasihan, Bantul Yogyakarta
Telp: ( 0274) 387656 ext 249
Phone: 62274287656
Fax: 62274387646

Jurnal Studi Pemerintahan is licenced under a Creative Common Attribution 4.0 International Licence