Wardana, C. K., Prasetya, F. A., Maimun, M. H., & Fatchan, F. H. (2024). Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter?. Jurnal Manajemen Bisnis, 15(2), 258–274. https://doi.org/10.18196/mb.v15i2.21841