MAVILINDA, H. F.; PUTRI, Y. H.; NAZARUDDIN, A. Is Storytelling Marketing Effective in Building Customer Engagement and Driving Purchase Decisions?. Jurnal Manajemen Bisnis, [S. l.], v. 14, n. 2, p. 274–296, 2023. DOI: 10.18196/mb.v14i2.17830. Disponível em: https://journal.umy.ac.id/index.php/mb/article/view/17830. Acesso em: 2 may. 2025.