KARNOWATI, N. B.; SUDARTO, S.; SUWANDARI, L.; PRAKOSO, F. A.; APRIANDI, D. W. Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation. Jurnal Manajemen Bisnis, [S. l.], v. 14, n. 2, p. 417–435, 2023. DOI: 10.18196/mb.v14i2.19086. Disponível em: https://journal.umy.ac.id/index.php/mb/article/view/19086. Acesso em: 5 sep. 2025.