SOLEKHAH, A. A. A.; MARSASI, E. G. Optimizing Customer Engagement and Satisfaction on Loyalty through Self-Congruity Theory. Jurnal Manajemen Bisnis, [S. l.], v. 16, n. 1, p. 19–46, 2025. DOI: 10.18196/mb.v16i1.24576. Disponível em: https://journal.umy.ac.id/index.php/mb/article/view/24576. Acesso em: 5 sep. 2025.