ARISTA, S. W.; HERMAWAN, S. Improving MSME Performance Based on Digital Marketing, Intellectual Capital, Product Innovation and Competitive Advantage. Jurnal Manajemen Bisnis, [S. l.], v. 16, n. 2, p. 526–557, 2025. DOI: 10.18196/mb.v16i2.25192. Disponível em: https://journal.umy.ac.id/index.php/mb/article/view/25192. Acesso em: 1 sep. 2025.