LADY, L.; SHEVIA, S.; MELSEN, F.; PURWIANTI, L.; LIU, C. Exploring Gen-Z Online Fashion Purchase Intention Using SOR Model: The Moderating Role of Gender. Jurnal Manajemen Bisnis, [S. l.], v. 16, n. 2, p. 372–394, 2025. DOI: 10.18196/mb.v16i2.25591. Disponível em: https://journal.umy.ac.id/index.php/mb/article/view/25591. Acesso em: 19 sep. 2025.