Mavilinda, Hera Febria, Yulia Hamdaini Putri, and Akhmad Nazaruddin. “Is Storytelling Marketing Effective in Building Customer Engagement and Driving Purchase Decisions?”. Jurnal Manajemen Bisnis 14, no. 2 (September 5, 2023): 274–296. Accessed May 2, 2025. https://journal.umy.ac.id/index.php/mb/article/view/17830.