Purnama Asri, Retno Widowati. “The Relationship Between Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty: A Study of Indonesian Consumers”. Jurnal Manajemen Bisnis 1, no. 2 (March 10, 2011): 131–145. Accessed May 20, 2025. https://journal.umy.ac.id/index.php/mb/article/view/6696.