Pemahaman Implementasi Rencana Strategi Bisnis RS PKU Muhammadiyah Petanahan

Andika Purwita Aji

Abstract


Managers Hospital admit that Strategy planning is important forces management, but  this Strategy planning still become problem because some obstacles that faced to manage it well and exact. Basic obstacle relate to human resource  obstacle that very determine quality and axact strategy planning.There are some obstacles that make strategy planning doesn’t  yet optimal as important forces management that very needed on face change environment that change quickly. Key factor success strategy planning is formation systematic strategy, implementation strategy that effective, and restrain even follow up from Implementation (Brenes, et al.2008). According to view of resource, the resource based view of the firm(RBV), Resource that had Hospital can become source that enable to approximating and implementation that can increase efficiency and effectiveness of Hospital (Barney, 1991). Resource and capability determine factor Hospital strategy and profitability determiner factor Hospital (Grant 1997;Collis&Montgomery, 1998). Kind of Research that used in this Research is  Qualitative, Populations are head room Nurse, Midwife and all Components  that support data Research.Every staff in Hospital hope in order to business strategy planning Hospital can informed spread all to all staffs Hospital through special seminar because Hospital that qualified become hope and wish all of Hospital Components. Strategy business planning Components Hospital generally has prepared well but doesn’t socialised yet to employee in Muhammadiyah Hospital of Petanahan. Suggestion do socialiszation and Implementation workshop Business planning Strategy Hospital.


Keywords


Strategy business planning, Implementation, and Hospital.

Full Text:

PDF

References


Ardiyansah. 2007. Memahami Persaingan Bisnis, http://4rd1.wordpress.com/?s=memahami+persaingan+bisnis&submit. diakses 5 Juni 2010.

Ameta Primasari, Penilaian Standar Pelayanan Kesehatan Tingkat I Dan Fasilitasnya Bagi Peserta Jamsostek Di Medan. Skripsi

Assauri, Sofjan. 2004. Tantangan Pimpinan Rumah Sakit Menghadapi Paradigma Baru, Usaha-wan, XXXIII, hal. 50-55.

Athiyaman, A. & R W. Robertson. 1995. Strategic Planning in Large Tourism Firms: An Empirical Analysis, Tourism Management, page: 199-205.

Azhary, M. Emil. 2009. Potret Bisnis Rumah Sakit Indonesia, Economic Review No. 218, Desember.

Barney, Jay B. 1991. Firm Resource and Sustained Competitive Advantage, Journal of Manage-ment, page: 99-120.

Bonn, Ingrid & Chris Christodoulou. 1996. From Strategic Planning to Strategic Management, Long Range Planning, page: 543-551.

Brenes, Esteban R., Mauricio Mena, German E. Molina. 2008. Key Success Factors for Strategy Implementation in Latin America, Journal of Business research, page: 590-598.

Brews, Peter & Devavrat Purohit. 2007. Strategic Planning in Unstable Environments, Long Range Planning, page: 64-83. Sintaasih: Knowledge Management dan Peran Strategic Partner SDM 29

Collis, David J. & Cynthia A. Montgomery. 1998. Corporate Strategy - A Resource - Based Approach. Boston: McGraw-Hill.

Desak Ketut Sintaasih. Knowledge Management dan Peran Strategic Partner SDM: Pengaruhnya Terhadap Perencanaan Strategik dan Kinerja Organisasi (Studi pada Rumah Sakit di Bali). Skripsi

Fandy Tjiptono. 2006. Pemasaran Jasa. Malang: Bayumedia

Ferrel,O.C and D, Harline.2005. Marketing Strategy. South Western: Thomson Corporation

Freddy Rangkuti. 2005. Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka

Grant, Robert M. 1997. The Knowledge-Based View of the Firm: Implications for Management Practice, Long Range Planning, page: 450- 454.

Grant, Robert M. 1997. Contemporary Strategy analysis Concept, Techniques, and Apllication, Second Edition, Secokusumo, T. (Penerjemah). Analisis Strategi Kontemporer, Konsep, Teknik, dan Aplikasi, Jakarta: Erlangga.

Guiltinan, Joseph.P. 1994. Strategi dan Program Manajemen Pemasaran. Jakarta: Erlangga

Dwi Putra Darmawan dan Ida Bagus Widia. 2005. ”Strategi PT.Nanda Bangun Nusa untuk Mempertahankan Posisi sebagai Market Leader dalam Pertamanan pada Hotel. Denpasar: Fakultas Pertanian Universitas Udayana.

Ircham. Machfoedz. 2008. Metodologi Penelitian. Yogyakarta. Fitramaya.

Jauch, Lawrence R. & William F. Glueck. 2004. Strategic Management and Business Policy. Ninth Edition, New York: McGraw-Hill.

Kotler, 2000. Marketing Management. New Jersey: Prentice Hall

Kotler, Philip and Gary Armstrong. 2010. Principles of Marketing. Thirteenth Edition. New Jersey:Pearson Education,Inc

Maleong, Lexi J. 2004. Metodologi Penelitian Kualitatif. Bandung: Remaja Roskarya.

National Institute of Standards and Technology. 2008. Baldrige National Quality Program. Washington: US Department of Commerce.

Obeng, Kofi & Isaiah Ugboro. 2008. “Effective Strategic Planning in Public Transit Systems”, Transportation Research, page: 420–439.

Ocasio, William & John Joseph. 2008. Rise and Fall-or Transformation? The Evolution of Strategic Planning at the General Electric Company 1940–2006, Long Range Planning, page: 248-272. 30 Jurnal Manajemen Dan Kewirausahaan, VOL.13, NO. 1, MARET 2011: 17-31

Phillips, Paul A. 1996. Strategic Planning and Business Performance in The Quoted UK Hotel Sector: Results of An Exploratory Study, International Journal and Hospitality Management, page: 347-362.

Porter, Michael E. 1993. Competitive Advantage, Terjemahan, Jakarta: Binarupa Aksara.

Prawitasari, Sri Yati. 2010. Analisis Swot Sebagai Dasar Perumusan Strategi Pemasaran Berdaya Saing (Studi pada Dealer Honda Tunggul Sakti di Semarang). Fakultas Ekonomi Universitas Diponegoro Semarang

Reza. 2011. Analisis SWOT Di Rumah Sakit. http://semangatcalondokter.blogspot.com/2011/12/analisis-swot-di-rumah-sakit.html

Robbins, Stephen P. & Mary Coulter. 2007. Management, Eighth Edition, Terjemahan, Jakarta: Indeks.

Robbins, Stephen P. 2006. Perilaku Organisasi, Edisi Kesepuluh, Terjemahan, Jakarta: Erlangga.

Rudd, John M., Gordon E. Greenley, Amanda T. Beatson & Ian N. Lings. 2008. Strategic Planning and Performance: Extending the Debate, Journal of Business Research, page: 99-108.

Satori, Djam'an dan Komariah, Aan. 2009. Metodologi Penelitian Kualitatif. Bandung : Alfabeta.

Suwaspodo Henry Wibowo, Pengembangan Strategi Pemasaran Rumah Sakit Berdasarkan Analisis SWOT (Studi Kasus di Rumah Sakit .Harapan Bunda Batam), Skripsi.

Taylor, Bernard. 1997. The Return of Strategic Planning-Once More with Feeling, Long Range Planning, page: 334-344.

Tjahjono, HK., 2009. Manajemen Sumber Daya Manusia, Yogyakarta, Misi Solusi Media

Wheelen, Thomas L. & J. David Hunger. 2004. Strategic Management, Business Policy, Nineth Edition, New Jersey: Pearson Educational International.




DOI: https://doi.org/10.18196/10.18196/jmmr.5112

Article Metrics

Abstract view : 58 times
PDF - 527 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016

JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) are indexed by:

              

Office:
Ruang Jurnal JMMR, Gedung Pascasarjana Universitas Muhammadiyah Yogyakarta
Brawijaya Street, Tamantirto, Kasihan, Bantul, D.I. Yogyakarta, Indonesia
email: jmmr@umy.ac.id

Chat me!

Creative Commons License
JMMR is licensed under Creative Commons Attribution 4.0 International License.

View My Journal of JMMR