Peningkatan Nilai Tambah (Value Added) Produksi Minyak Goreng Kelapa Tradisional
DOI:
https://doi.org/10.18196/berdikari.v11i1.16332Keywords:
branding, farmer groups, coconut oil, PKKAbstract
This Community Service activity involved farmer groups and the Family Welfare Development Organization (PKK) in Sungai Rasau Village. There is plenty of potential for the production of coconut plantations in the village, but the business of differentiating coconut into cooking oil is of little interest to the community. Low interest is due to relatively limited knowledge and understanding of the economic potential of cooking oil products, especially market uptake. Efforts can be made to increase the added value of cooking oil products. This program aimed to increase the added value of cooking oil products to improve market uptake. Accordingly, the direct learning method was used in this service program, and its activities included training and mentoring. The results of the service program showed that the program that had been implemented generated new enthusiasm for Farmer Groups and PKK. Also, the trademark “MIKOM” was used as branding for coconut cooking oil products from Sungai Rasau Village, accompanied by an attractive offer sentence as a form of online promotion of traditional coconut cooking oil products. Differences in methods and production costs incurred as well as adjustments to the latest costs due to the increase in fuel, became an obstacle for training participants to calculate product selling prices. The participants poorly understood the information technology training because the village lacked sufficient Internet access. Farmer groups carried out the marketing simulation for coconut cooking oil as producers of coconut cooking oil, while the PKK acted as marketing field coordinator.
References
Goodstats, “Daftar Media Sosial yang Paling Banyak Digunakan di Indonesia 2022”, https://goodstats.id/infographic/media-sosial-yang-paling-banyak-digunakan-di-indonesia-2022-JpfD1, diunduh pada Sabtu, 03 September 2022 08:15.
Karyatulisku, “Penerapan Model Pembelajaran Langsung atau Direct Learning di Sekolah Dasar”, https://karyatulisku.com/penerapan-model-pembelajaran-langsung/, diunduh pada Jum’at 08 April 2021 17:25.
Purnomo, Herdaru, “Daftar Lengkap Program Ekonomi Jokowi-Ma'ruf 2019-2024. CNBC Indonesia” https://www.cnbcindonesia.com/news/20180925100611-4-34580/ini-daftar-lengkap-program-ekonomi-jokowi-maruf-2019-2024, diunduh pada Jum’at, 08 April 2021 16:30.
Downloads
Published
Issue
Section
License
Copyright
Authors retain copyright and grant BERDIKARI Jurnal Inovasi dan Penerapan IPTEK the right of first publication with the work simultaneously licensed under an Attribution 4.0 International (CC BY 4.0) that allows others to remix, adapt and build upon the work with an acknowledgment of the work's authorship and of the initial publication in BERDIKARI Jurnal Inovasi dan Penerapan IPTEK.
Authors are permitted to copy and redistribute the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in BERDIKARI Jurnal Inovasi dan Penerapan IPTEK
License
Articles published in the BERDIKARI Jurnal Inovasi dan Penerapan IPTEK) are licensed under an Attribution 4.0 International (CC BY 4.0) license. You are free to:
- Share — copy and redistribute the material in any medium or format.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
This license is acceptable for Free Cultural Works. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.