Pengembangan Pemasaran Makanan Berbahan Baku Ketela Untuk Mendukung Wisata Kuliner Di Yogyakarta

Authors

  • Muchamad Zaenuri Universitas Muhammadiyah Yogyakarta
  • Tunjung Sulaksono Universitas Muhammadiyah Yogyakarta

DOI:

https://doi.org/10.18196/bdr.414

Abstract

Marketing of souvenir products in the form of snacks for tourism services is important. Without good marketing tourists will not know that souvenirs become an alternative for tourists visiting Yogyakarta. Souvenirs in the form of snacks made from cassava into alternative tourists who visit Yogyakarta other than gudeg, bakpia, geplak and soon. Nowdays, the marketing of souvenir products produced by micro, small and medium enterprises (MSMEs) has not been done maximally, just merely dititipkan on certain stalls. The problem has been resolved with the existence of community service programs that have a commitment to fix the marketing of products. By going through the creation of a beautiful cake packaging product design processed products from Mrs. Diah Dharma Astuti and Mrs. Dwi Retnani can attract more buyers. Besides, by giving a sign on the house of both mothers will make it easier for buyers to visit the location. For prospective buyers who from outside the city also menyipakan interesting brochures that contain product specifications and prices. Management assistance activities have also been conducted regu-larly every week. The results of community service activities bring benefits to both MSMEs. By marketing through the website that provides comprehensive information about product specifications through www.jualcakejogja.com page for Dyah Dharma Astuti’s and www.jualkuekeringjogja.com page for Dwi Retnani’s can increase market share and simultaneously increase sales turnover. Marketing of souvenir products in the form of snacks for tourism services is important. Without good marketing

 

tourists will not know that souvenirs become an alternative for tourists visiting Yogyakarta. Souvenirs in the form of

 

snacks made from cassava into alternative tourists who visit Yogyakarta other than gudeg, bakpia, geplak and so

 

on. Nowdays, the marketing of souvenir products produced by micro, small and medium enterprises (MSMEs) has

 

not been done maximally, just merely dititipkan on certain stalls. The problem has been resolved with the existence

 

of community service programs that have a commitment to fix the marketing of products. By going through the

 

creation of a beautiful cake packaging product design processed products from Mrs. Diah Dharma Astuti and Mrs.

 

Dwi Retnani can attract more buyers. Besides, by giving a sign on the house of both mothers will make it easier for

 

buyers to visit the location. For prospective buyers who from outside the city also menyipakan interesting brochures

 

that contain product specifications and prices. Management assistance activities have also been conducted regu-

 

larly every week. The results of community service activities bring benefits to both MSMEs. By marketing through

 

the website that provides comprehensive information about product specifications through www.jualcakejogja.com

 

page for Dyah Dharma Astuti’s and www.jualkuekeringjogja.com page for Dwi Retnani’s can increase market share

 

and simultaneously increase sales turnover.

 

Keywords: marketing, culinary tour, Yogyakarta.

References

Pitana, I Gde dan Putu G. Gayatri, 2005, Sosiologi Pariwisata, Andi Offset, Yogyakarta.
Peraturan Daerah, Daerah Istimewa Yogyakarta No. 1 tahun 2012 tentang Rencana Induk Pembangunan Kepariwisataan Daerah

Rancangan Peraturan Daerah, Daerah Istimewa Yogyakarta tentang Keistimewaan

Koran Sindo, http://www.koran-sindo.com/node/ 362283

http://e-journal.uajy.ac.id/1202/5/ 4KOM03409.pdf.
http://dinkes.slemankab.go.id http://jurnal-sdm.blogspot.com/2009/08/strategi-

promosi-penjualan-definisi.html

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Published

2016-02-27

Issue

Vol. 4 No. 1 (2016): February

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