Evaluasi Proses Penetapan Harga Jual Produk Teknologi Virtual Reality (Studi Kasus di PT GIT Solution)

M. Hokidatus Sya’roni, Oktaviani Ari Wardhaningrum, Bayu Aprilianto

Abstract


Penelitian ini difokuskan untuk mengamati sekaligus mengevaluasi proses penetapan harga jual Virtual Reality Games di PT GIT Solution. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus untuk dapat memahami lebih dalam terkait proses penetapan harga jual Virtual Reality di PT GIT Solution. Hasil penelitian mendapatkan adanya perbedaan proses penetapan harga jual di tiap channel pemasaran antara business-to-business (B2B) dan business-to-customer (B2C). Selain itu, tahap evaluasi menemukan proses penetapan harga jual B2C tidak mempertimbangkan biaya produksi, ketidakterlibatan divisi pemasaran, dan juga tidak memperhatikan customer feedback. Alternatif solusi disajikan untuk mengatasi permasalahan tersebut.

Keywords


Evaluasi; Penetapan Harga; Virtual Reality.

Full Text:

PDF

References


Akpewila, F., Utami, M. S., & Ramdhani, N. (2022). The Effectiveness of Virtual Reality Exposure Therapy Module for Reducing Acrophobia Symptoms. Gadjah Mada Journal of Professional Psychology (GamaJPP), 8(2), 191–209. https://doi.org/10.22146/gamajpp.76407

Amin, K. P., Griffiths, M. D., & Dsouza, D. D. (2020). Online Gaming During the COVID-19 Pandemic in India: Strategies for Work-Life Balance. International Journal of Mental Health and Addiction 2020 20:1, 20(1), 296–302. https://doi.org/10.1007/S11469-020-00358-1

Bagong, S., & Sutinah. (2006). Metode Penelitian Sosial Berbagai Alternatif Pendekatan. Prenada Media Group.

Bertini, M., & Koenigsberg, O. (2014). When Customers Help Set Prices. MIT Sloan Management Review, 55, 57–64. https://doi.org/10.2139/ssrn.2255904

Bloom, J., & Yamase, S. (2020, Oktober 5). Pricing Challenges and Priorities for Tech Companies. https://www.simon-kucher.com/en/blog/challenges-and-priorities-tech-companies-along-pricing-journey

Bombin, A., Magerramov, P., Silakova, L., Shchekoldin, A., Andrey, B., Parviz, M., Liubov, S., & Aleksei, S. (2020). Digital Product Pricing Algorithm Development.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4 ed.). Save Publications Asia-Pacific Pte. Ltd.

Faith, D. O., & Edwin, A. M. (2014). A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods. Dalam International Journal of Research in Management, Science & Technology (E (Vol. 2, Nomor 2). https://ssrn.com/abstract=3122351

Fortune Business Insight. (2021, September). Virtual Reality in Gaming Market Size | Global Analysis [2028]. https://www.fortunebusinessinsights.com/industry-reports/virtual-reality-gaming-market-100271

Gao, R. (2023). On the Importance of Pricing Strategy in Marketing Strategy- A Case Study of Lululemon. Frontiers In Business, Economic and Management, 10(1), 158–161.

Habibah, A., Pujiarti, D. A., Widyanti, A., & Soetisna, H. R. (2021). The Potential and Challenges of Virtual Reality in Indonesia. Proceedings of the Second Asia Pacific International Conference on Industrial Engineering and Operations Management, 2811–2819.

Halpiah, & Putra, H. A. (2024). Mitigasi Kebangkrutan: Penguatan Bisnis UMKM Melalui Intervensi Akuntansi. Jurnal Akuntansi Terapan Indonesia, 07(1), 1–83. https://doi.org/10.18196/jati.v7i1.215

Harmon, R., Demirkan, H., Hefley, B., & Auseklis, N. (2009). Pricing Strategies for Information Technology Services: A Value-Based Approach. Proceedings of the 42nd Hawaii International Conference on System Sciences.

Hussien, A. (2022). Systematic Literatures Review on Marketing Pricing Strategies. International Journal of Social Science Research and Review, 5(1), 79–105. https://doi.org/10.47814/ijssrr.v5i1.147

Intelligence Node. (2022). Competitive Pricing Strategy -- See How Products Are Priced. https://www.intelligencenode.com/blog/competitive-pricing-strategy-see-products-priced/

Jagodič, G., & Milfelner, B. (2022). The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation–Performance relationship: evidence from three European countries. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2128252

Kim, B., Park, S., & Straub, D. (2022). Pay-What-You-Want Pricing in the Digital Product Marketplace: A Feasible Alternative to Piracy Prevention? Information Systems Research, 33. https://doi.org/10.1287/isre.2021.1094

Kumar, V., & Gagandeep Raheja, E. (2012). Business To Business (B2B) And Business To Consumer (B2C) Management. International Journal of Computer & Technology, 3(3), 447–451. www.cirworld.com

Laatikainen, G., & Ojala, A. (2019). Pricing of Digital Goods and Services (Vol. 9). https://aisel.aisnet.org/iris2018/6/

META. (2020, September 16). Introducing Oculus Quest 2, the Next Generation of All-in-One VR | Meta. https://about.fb.com/news/2020/09/introducing-oculus-quest-2-the-next-generation-of-all-in-one-vr/

Miles, M. B., Huberman, M., & Saldaña, J. (2019). Qualitative Data Analysis : A Methods Sourcebook. 380.

Moleong, L. J. (2018). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1133305

Ojala, A. (2013). Software-as-a-service revenue models. IT Professional, 15(3), 54–59. https://doi.org/10.1109/MITP.2012.73

Porwal, Dr. S. (2021). Relevance of break-even points for start-ups in decision making (Case-based approach). International Journal of Applied Research, 7(11), 53–59. https://doi.org/10.22271/allresearch.2021.v7.i11a.9101

Rakhmadina, D., & Setyaningrum, D. (2021). Dampak E-Learning terhadap Anggaran Pelatihan Kementerian Keuangan. Jurnal Akuntansi Terapan Indonesia, 4(1), 14–32. https://doi.org/10.18196/jati.v4i1.103

Rėklaitis, K., & Pilelienė, L. (2019). Principle Differences between B2B and B2C Marketing Communication Processes. Management of Organizations: Systematic Research, 81(1), 73–86. https://doi.org/10.1515/mosr-2019-0005

Simon-Kucher. (2020, Agustus 21). Erhöhtes Gaming-Aufkommen durch Corona. https://www.simon-kucher.com/en-us/about/media-center/studie-zeigt-gamer-weltweit-investieren-seit-der-corona-krise-mehr-zeit-und-geld-videospiele-ein-trend-der-bleiben-wird

Sintha, L. (2020). Importance Of Break-Even Analysis For The Micro, Small And Medium Enterprises. International Journal of Research - Granthaalayah, 8, 212–218. https://doi.org/10.29121/granthaalayah.v8.i6.2020.502

Subrahmanyam, S., Azad, S., & Arif, F. (2022). Penetration Pricing Strategy and Customer Retention-An Analysis. Journal of Positive School Psychology, 6(5), 7058–7072. http://journalppw.com

Sugiyono. (2015). Metode Penelitian Kombinasi (Mix Methods). Alfabeta.

Sutrismi, S., Nurani, N., & Zahiroh, M. (2022). Target Sales and Profit Analysis through the Approach Break Even Point (BEP) at PT. Hotel Sahid International Tbk. Enrichment: Journal of Management, 12(2), 1524–1531.

Turner, A. G., & Golub, S. S. (1997). Towards a System of Multilateral Unit Labor Cost-Based Competitiveness Indicators for Advanced, Developing, and Transition Countries. Dalam IMF Working Paper.

Wang, K., Wang, Y., & Yao, J. (2005). A Comparative Study on Marketing Mix Models for Digital Products. Dalam Internet and Network Economics, First International Workshop, WINE 2005 (hlm. 660–669). https://doi.org/10.1007/11600930_66

Wei, J. (2022). Research on B2C Online Marketing Mode based on Multimodel Fusion and Intelligent Big Data Analysis Method. Computational Intelligence and Neuroscience, 2022. https://doi.org/10.1155/2022/8868722

Zhang, P. (2015). Research on the Technology of Service Pricing Optimization Strategy for Mobile Communication Enterprise. Applied Mechanics and Materials, 713–715, 1427–1430. https://doi.org/10.4028/www.scientific.net/amm.713-715.1427




DOI: https://doi.org/10.18196/jati.v7i2.23810

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Jati: Jurnal Akuntansi Terapan Indonesia

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Jati: Jurnal Akuntansi Terapan Indonesia is indexed by :

 

Office:

Editorial of Jati UMY, Building D, Jl. Brawijaya, Tamantirto, Kasihan, Bantul, Yogyakarta.

Telp: (0274) 387656
Fax: (0274) 387646
WA: +62 858-3939-7548 (Puspita Dewi)
Email: jati@umy.ac.id

Based on a work at https://journal.umy.ac.id/index.php/jati/index

Creative Commons License
Jati : Jurnal Akuntansi Terapan Indonesia is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.