The Strategy of Mataram Tourism Services in Growing the Tourism Sector in The Era of COVID-19

Muhamad Johari, Sri Ayu Lestari, Hariono Hariono, Muhammad Azizurrohman

Abstract


COVID-19 has caused numerous disasters in all sectors of the economy, including the tourism industry. Various regions continue to work to restore tourism activities to mitigate the impact that has occurred. This research aims to determine Mataram city tourism's economic recovery strategy during the COVID-19 pandemic. The descriptive qualitative research method was used in this study, with primary and secondary data obtained from the Mataram City Tourism Office, hotels, and restaurants. Data analysis techniques such as data reduction, presentation, and confirmation were used in this study. According to the study's findings, the Mataram City tourism office is attempting to mitigate the impact of COVID-19 through various programs involving tourism stakeholders. These programs include the implementation of CHSE, the creation of unique tours, digital tourism, promotions, and the provision of grants to tourism industry actors.

Keywords


Recovery strategy; Tourism; Tourism office; Mataram; COVID-19

Full Text:

PDF

References


Akhtar, N., Khan, N., Mahroof Khan, M., Ashraf, S., Hashmi, M. S., Khan, M. M., & Hishan, S. S. (2021). Post-covid 19 tourism: Will digital tourism replace mass tourism? Sustainability, 13(10), 5352. https://doi.org/10.3390/su13105352

Dicks, B., Mason, B., Coffey, A., & Atkinson, P. (2005). Qualitative research and hypermedia. SAGE Publications, Ltd, https://dx.doi.org/10.4135/9781849209649

Dijk, T. A. V. (2019). Macrostructures: An Interdisciplinary Study of Global Structures in Discourse, Interaction, and Cognition (1st ed.). Routledge. https://doi.org/10.4324/9780429025532

Mohanty, P., Hassan, A., & Ekis, E. (2020). Augmented reality for relaunching tourism post-COVID-19: socially distant, virtually connected. Worldwide Hospitality and Tourism Themes, 12(6), 753-760. https://doi.org/10.1108/whatt-07-2020-0073

Riesa, R. M., & Haries, A. (2020). Virtual Tourism Dalam Literature Review. Jurnal Pariwisata Bunda, 1(1), 1-6. Retrieved from https://ejournal.akparbundapadang.ac.id/index.php/jurnal-pariwisata-bunda/article/view/22

Sa’idah, A. R. (2017). Analisis Strategi Pengembangan Pariwisata dalam Meningkatkan Pendapatan Asli Daerah (PAD) Kota Bandar Lampung ( Studi Pada Dinas Pariwisata Kota Bandar Lampung ). Undergraduate Thesis, UIN Raden Intan Lampung.

Sharma, G. D., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism Management Perspectives, 37(1), 100786. https://doi.org/10.1016/j.tmp.2020.100786

Solemede, I., Tamaneha, T., Selfanay, R., Solemede, M., & Walunaman, K. (2020). Strategi Pemulihan Potensi Pariwisata Budaya di Provinsi Maluku (Suatu Kajian Analisis di Masa Transisi Kenormalan Baru). NOUMENA: Jurnal Ilmu Sosial Keagamaan, I(1), 69-86. Retrieved from https://e-journal.iaknambon.ac.id/index.php/N/article/view/177

Sugihamretha, I. D. G. (2020). Respon Kebijakan: Mitigasi Dampak Wabah COVID-19 Pada Sektor Pariwisata. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(2), 191-206. https://doi.org/10.36574/jpp.v4i2.113

Sumarni, Y. (2020). Pandemi COVID 19: Tantangan Ekonomi dan Bisnis. Al-Intaj Jurnal Ekonomi dan Perbankan Syariah, 2(1), 46-58. https://doi.org/10.29300/aij.v6i2.3358

Sutrisnawati, N. K., Budiasih, N. G. A. N., & Ardiasa, I. K. (2021). Upaya pemulihan sektor pariwisata di tengah pandemi COVID 19. Jurnal Kajian Dan Terapan Pariwisata, 1(1), 39–57. https://doi.org/10.53356/diparojs.v1i1.21




DOI: https://doi.org/10.18196/jerss.v6i2.14373

Refbacks

  • There are currently no refbacks.



Office:
Redaksi Journal of Economics Research and Social Sciences, Gedung E2 Lantai 2, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Yogyakarta
Jalan Brawijaya, Tamantirto, Kasihan, Bantul, Daerah Istimewa Yogyakarta 55183

Email: jerss@umy.ac.id

Telp: +62 812-3233-6697

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.