Strategi Pengembangan Unit Usaha Bioetanol pada PT Perkebunan Nusantara XI dengan Pendekatan A’WOT

Kartika Wulandari, Rita Nurmalina, Netti Tinaprilla

Abstract


Molasses are side product of sugar cane processing (Saccharum officinarum) into white crystal sugar manufactrured by PT Perkebunan Nusantara XI (PTPN XI) in East Java. PTPN XI established bioetanol company PASA Djatiroto which is process molasses into alcohol and spiritus which will be used as bioetanol material. The objectives of this study were (i) to analyze external and internal factors of the company to know the opportunities, threats, strengths and weaknesses, and (ii) to provide recommendations of alternatives strategic for the company. The study used A'WOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. Data processed by Expert Choice 2000 applications. The results of A’WOT analysis are: i) internal factors of company: strength (S) is availability of raw materials (0.383) and weakness factor (W) is high production costs (0.536). External factors of company: opportunity (O) is market opportunity (0.340) and threat (T) factor is the low market index prices (0.305). ii) Priority of strategic alternative is strategy reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).

Keywords


agroindustry; A’WOT; bioethanol; strategy

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References


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DOI: http://dx.doi.org/10.18196/agr.3247

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