Tourism Marketing Strategy of Legenda Tapaktuan Tourist Attraction in South Aceh District, Aceh Province

Authors

  • Anismar Anismar Communication Study Program, Universitas Malikussaleh, Lhokseumawe, Aceh
  • Iskandar Zulkarnain Communication Study Program, Universitas Sumatera Utara, Medan, Sumatera Utara
  • Syukur Kholil Communication Study Program, Universitas Sumatera Utara, Medan, Sumatera Utara
  • Suswanta Suswanta Department of Governmental Studies, Universitas Muhammadiyah Yogyakarta

DOI:

https://doi.org/10.18196/jgpp.v10i3.17752

Keywords:

Marketing Strategy, Tourism, Legend, Tapaktuan

Abstract

This study aims to identify and produce a relational marketing strategy for the Legend of Tapaktuan tourist attraction. This research used relational theory and emphasized partnership and collaboration with the aim of a sustainable tourism program. Indicators in related programs can relate to the relationship between various parties involved in the tourism industry. The problem formulation in this study is the ideal marketing strategy for the Legend of Tapaktuan tourist attraction in Aceh Province. This study used a descriptive method with a qualitative approach. The results showed that the South Aceh District Tourism Office has tried to promote not only through out-of-town trips but also through online media. To make the Tapaktuan Legend tourist attraction more advanced, the South Aceh District Government carried out the first promotion strategy, advertising and promoting Tour & Travel Online services on a number of social media platforms such as Instagram, Facebook and Twitter. The government also offers a number of tour packages by participating in expo activities outside the region to introduce and re-promote tourist destinations, especially the Tapaktuan Legend tourist attraction as an icon of South Aceh. Tourists only need to download an application that provides many features that can be used, such as directions, maps, lodging, and how to get to the location. This application also provides a transportation feature that will make it easier for tourists to visit tourist sites.

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Published

2023-10-07

How to Cite

Anismar, A., Zulkarnain, I., Kholil, S., & Suswanta, S. (2023). Tourism Marketing Strategy of Legenda Tapaktuan Tourist Attraction in South Aceh District, Aceh Province. Journal of Governance and Public Policy, 10(3), 288–302. https://doi.org/10.18196/jgpp.v10i3.17752

Issue

Vol. 10 No. 3 (2023): October 2023

Section

Articles

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