Tourism Marketing Strategy of Legenda Tapaktuan Tourist Attraction in South Aceh District, Aceh Province

Anismar Anismar, Iskandar Zulkarnain, Syukur Kholil, Suswanta Suswanta

Abstract


This study aims to identify and produce a relational marketing strategy for the Legend of Tapaktuan tourist attraction. This research used relational theory and emphasized partnership and collaboration with the aim of a sustainable tourism program. Indicators in related programs can relate to the relationship between various parties involved in the tourism industry. The problem formulation in this study is the ideal marketing strategy for the Legend of Tapaktuan tourist attraction in Aceh Province. This study used a descriptive method with a qualitative approach. The results showed that the South Aceh District Tourism Office has tried to promote not only through out-of-town trips but also through online media. To make the Tapaktuan Legend tourist attraction more advanced, the South Aceh District Government carried out the first promotion strategy, advertising and promoting Tour & Travel Online services on a number of social media platforms such as Instagram, Facebook and Twitter. The government also offers a number of tour packages by participating in expo activities outside the region to introduce and re-promote tourist destinations, especially the Tapaktuan Legend tourist attraction as an icon of South Aceh. Tourists only need to download an application that provides many features that can be used, such as directions, maps, lodging, and how to get to the location. This application also provides a transportation feature that will make it easier for tourists to visit tourist sites.

Keywords


Marketing Strategy; Tourism; Legend; Tapaktuan

Full Text:

PDF

References


Bastos, A., Veludo-de-Oliveira, T., Yani-de-Soriano, M., Atalla, M., & Gualano, B. (2022). Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil. Journal of Social Marketing, 12(1). https://doi.org/10.1108/JSOCM-09-2020-0187

Bellhouse, D. R. (2004). The reverend thomas bayes, FRS: A biography to celebrate the tercentenary of his birth. Statistical Science, 19(1). https://doi.org/10.1214/088342304000000189

Chan, E. S. W. (2013). Managing green marketing: Hong Kong hotel managers' perspective. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2012.12.007

Cristobal-Fransi, E., Daries, N., Ferrer-Rosell, B., Marine-Roig, E., & Martin-Fuentes, E. (2020). Sustainable tourism marketing. In Sustainability (Switzerland) (Vol. 12, Issue 6). https://doi.org/10.3390/su12051865

Finkler, W., & Higham, J. E. S. (2020). Stakeholder perspectives on sustainable whale watching: a science communication approach. Journal of Sustainable Tourism, 28(4). https://doi.org/10.1080/09669582.2019.1684930

Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. In Journal of Public Policy and Marketing (Vol. 31, Issue 1). https://doi.org/10.1509/jppm.11.040

Guo, Y., Jiang, J., & Li, S. (2019). A sustainable tourism policy research review. Sustainability (Switzerland), 11(11). https://doi.org/10.3390/su11113187

Hayes, A. (2013). All about the role of … EMTAS consultant. Nursery World, 2013(8). https://doi.org/10.12968/nuwa.2013.9.8.1119371

Jamrozy, U. (2007). Marketing of tourism: a paradigm shift toward sustainability. International Journal of Culture, Tourism and Hospitality Research, 1(2). https://doi.org/10.1108/17506180710751669

Kotler, P., & Bliemel, F. (2001). Marketing-Management: Analyse, Planung und Verwirklichung. In 10. Aufl., Stuttgart (Vol. 47, Issue 3).

Little, V. J., Lee, C. K. C., & Nair, S. (2019). Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems? Journal of Macromarketing, 39(2). https://doi.org/10.1177/0276146718823885

Lo, C. L., & Tseng, H. T. (2021). THE ROLE OF SELF-CONGRUENCE, MARKETING MODELS, AND PRODUCT CONSPICUOUSNESS IN COLLEGE STUDENTS' ONLINE COSMETICS SHOPPING. Journal of Electronic Commerce Research, 22(1).

Lumbanraja, P., Lubis, A. N., & Hasibuan, B. K. (2019). Sustaining lake toba's tourism: Role of creative industry, green tourism marketing and tourism experience. Asian Journal of Business and Accounting, 12(1). https://doi.org/10.22452/ajba.vol12no1.9

Malikhah, I. (2019). Pengaruh Mutu Pelayanan, Pemahaman Sistem Operasional Prosedur Dan Sarana Pendukung Terhadap Kepuasan Mahasiswa Universitas Pembangunan Panca Budi. Jurnal Manajemen Tools, 11(1).

Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revisi). PT. Remaja Rosda Karya.

Moleong, L. J. (2019). Moleong, ” Metodologi Penelitian Kualitatif Edisi Revisi”. Bandung : Remaja Rosdakarya. PT. Remaja Rosda Karya.

Mostafavi, F., Zamani-Alavijeh, F., Mansourian, M., & Bastami, F. (2021). The promotion of healthy breakfast and snacks based on the social marketing model: a mixed-methods study. Journal of Health, Population and Nutrition, 40(1). https://doi.org/10.1186/s41043-021-00245-y

Neneng Nurmalasari, & Masitoh, I. (2020). Manajemen Strategi Pemasaran Pendidikan Berbasis Media Sosial. Jurnal.Unigal.Ac.Id, 4(3). https://doi.org/10.19105/re-jiem.v3i2.3908

Penrose, L. S. (1959). Self-Reproducing Machines. Scientific American, 200(6). https://doi.org/10.1038/scientificamerican0659-105

Prakoso, F. adi. (2021). Analisis Pengaruh Lokasi Dan Distribusi Terhadap Manajemen Rantai Pasok Pangan Di Masa Pandemi Covid. Jurnal Manajemen, Ekonomi, Keuangan …, 2(1).

Santos-Roldán, L., Canalejo, A. M. C., Berbel-Pineda, J. M., & Palacios-Florencio, B. (2020). Sustainable tourism as a source of healthy tourism. International Journal of Environmental Research and Public Health, 17(15). https://doi.org/10.3390/ijerph17155353

Senjaya, M. (2021). Strategi Pemasaran Jasa Terhadap Perilaku Konsumen. PRISMAKOM, 18(1).

Sulistiyani, S., Pratama, A., & Setiyanto, S. (2020). Analisis Strategi Pemasaran Dalam Upaya Peningkatan Daya Saing Umkm. Jurnal Pemasaran Kompetitif, 3(2). https://doi.org/10.32493/jpkpk.v3i2.4029

Sultan, R. M. (2013). A green industry for sustainable trade strategies: the case of the manufacturing sector in Mauritius. International Journal of Green Economics, 7(2). https://doi.org/10.1504/IJGE.2013.057446

Yamada, N. (2020). Pelagius' view of ideal Christian women in his letters: Critical perspectives of recent pelagian studies comparing chrysostom's view in his letter to Olympias. Scrinium, 16(1). https://doi.org/10.1163/18177565-00160A17




DOI: https://doi.org/10.18196/jgpp.v10i3.17752

Refbacks

  • There are currently no refbacks.


 

Office: 
Master of Government Affairs and Administration (MIP)
Postgraduate Building 2nd Floor UMY

Phone: +62 274 387 656 (ext: 173)

Jl. Brawijaya, Kasihan, Bantul, Daerah Istimewa Yogyakarta, Indonesia

View My Stats

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.