The effects of corporate social responsibility disclosure on firm performance with market share mediation

Lutfirrahman AM, Erwin Saraswati, Imam Subekti

Abstract


Research aims: This research aims to empirically examine and analyze the effects of CSR (Corporate Social Responsibility) disclosure on firm performance with market share mediation.
Design/Methodology/Approach: The samples covered 38 firms enlisted in the Indonesia Stock Exchange with an observation period of five years. This research used multiple linear regression with the OLS (Ordinary Least Square) method to test the hypotheses.
Research findings: The findings unveiled that the CSR disclosure partially improved the firm’s performance and market share.
Theoretical contribution/Originality: Based on empirical evidence, the theories of stakeholder and legitimacy suggest that CSR disclosure improves firm performance, and the theories of legitimacy and market-based view advocate that CSR disclosure using market share can improve performance.
Practitioner/Policy implication: These research results can be used as references for firms to implement better practices of CSR.
Research limitation/Implication: This research is bound to subjectivity due to content analysis, in which the researchers had different understandings and perspectives on the research objects during the disclosure assessment.


Keywords


CSR; Market Share; Firm Performance

Full Text:

PDF

References


ACCA. (2015). The European commission’s multi stakeholder forum on corporate social responsibility. www.accaglobal.com/sg/en/technical-activities/technical-resources-search/2015/february/ ec-forum-on-csr.html

Adams, C. A., & McNicholas, P. (2007). Making a difference: Sustainability reporting, accountability and organisational change. Accounting, Auditing and Accountability Journal, 20(3), 382–402. https://doi.org/10.1108/09513570710748553

Akisik, O., & Gal, G. (2014). Financial performance and reviews of corporate social responsibility reports. Journal of Management Control, 25(3–4), 259–288. https://doi.org/10.1007/s00187-014-0198-2

Alexander, E., & Alexander, H. (2018). When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship. Journal of Marketing, 82(3), 1–24.

Becchetti, L., Ciciretti, R., & Hasan, I. (2009). Corporate social responsibility and shareholder’s value : an empirical analysis.

Buzzell, R. D., & Gale, B. T. (1987). The PIMS Principles: Linking Strategy and Performance. Free Press.

Chang, C., Yang, H., & Hsu, K. (2022). Corporate Social Responsibility and Product Market Power. Economies, 10(151), 1–14.

Cone/Ebiquity. (2015). Global CSR Study. Cone Communications LLC. http://www.conecomm.com/research-blog/2015-cone-communications-ebiquity-global-csr-study

Deegan, C. (2002). Introduction: The legitimising effect of social and environmental disclosures – a theoretical foundation. Accounting, Auditing & Accountability Journal, 15(3), 282–311. https://doi.org/10.1108/09513570210435852

Deegan, C., Rankin, M., & Voght, P. (2000). Feature article Firms ’ disclosure reactions to major social incidents : Australian evidence. Accounting Forum, 1(24).

Devie, D., Liman, L. P., Tarigan, J., & Jie, F. (2019). Corporate social responsibility, financial performance and risk in Indonesian natural resources industry. Social Responsibility Journal. https://doi.org/10.1108/SRJ-06-2018-0155

Donaldson, T., & Preston, L. E. (1995). The Stakeholder Theory of the Corporation : Concepts, Evidence, and Implications. The Academy of Management Review, 20(1), 65–91.

Dowling, J., & Pfeffer, J. (1975). Organizational Legitimacy : Social Values and Organizational Behavior between the Organizations seek to establish congruence. Pacific Sociological Review, 18(1), 122–136.

Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8–19. https://doi.org/10.1111/j.1468-2370.2009.00276.x

Famiyeh, S. (2017). Corporate Social Responsibility and Firm’s Performance: Empirical Evidence. Social Responsibility Journal, 13(2). https://doi.org/https://doi.org/10.1108/srj-04-2016-0049

Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2010). Marketing metrics: The Definitive guide to measuring marketing performance ((2nd ed). Pearson Education.

Fernández‐Kranz, D., & Santaló, J. (2010). When Necessity Becomes a Virtue : The Effect of Product Market Competition on Corporate Social Responsibility. Journal of Economics & Management Strategy, 19(2), 453–487.

Ferrier, W., Smith, K. G., & Grimm, C. (1999). The Role of Competitive Action in Market Share Erosion and Industry Dethronement: A Study of Industry Leaders and Challengers. Academy of Management Journal, 42, 372–388.

Flammer, C. (2014). From TradeDoes Product Market Competition Foster Corporate Social Responsibility? Evidence From Trade Liberalization. Strategic Management Journal, June. https://doi.org/10.1002/smj

Fosu, S. (2013). Capital structure, product market competition and firm performance: Evidence from South Africa. Quarterly Review of Economics and Finance. https://doi.org/10.1016/j.qref.2013.02.004

Fredrick, & Thomas. (2012). Market share as an indicator for corporate social responsibility (CSR) spending: The study of Coca Cola’s market. African Journal of Business Management, 6(6), 2234–2247.

Freeman, R. . E., & Evan, W. M. (1990). Corporate Governance : A Stakeholder Interpretation. Journal of Behavioral Economics, 19(4), 337–359.

Freeman, R. E. (1984). Strategic Management: a Stakeholder Perspective. Prentice-Hall.

Freeman, R. E. (2015). Stakeholder Theory. Wiley Encyclopedia of Management, 1–6. https://doi.org/10.1002/9781118785317.weom020179

Freeman, R. E., & Mcvea, J. (2001). A Stakeholder Approach to Strategic Management. In The Blackwell Handbook of Strategic Management (pp. 183–201). https://doi.org/10.1111/b.9780631218616.2006.00007.x

Galant, A., & Cadez, S. (2017). Corporate social responsibility and financial performance relationship : a review of measurement approaches. Economic Research-Ekonomska Istraživanja, 30(1), 1–18. https://doi.org/10.1080/1331677X.2017.1313122

Galbreath, J., & Shum, P. (2012). Do customer satisfaction and reputation mediate the CSR-FP link? Evidence from Australia. Australian Journal of Management, 37(2), 211–229. https://doi.org/10.1177/0312896211432941

Giroud, X., & Mueller, H. M. (2011). Corporate Governance, Product Market Competition, and Equity Prices. The Journal of Finance, LXVI(2), 563–600.

Godfrey, P. C., Merrill, C. B., & Hansen, J. M. (2009). The relationship between corporate social responsibility and shareholder value: An empirical test of the risk management hypothesis. Strategic Management Journal, 30, 425–445. https://doi.org/https://doi.org/10.1002/smj.750

Goering, G. E. (2012). Research in Economics Corporate social responsibility and marketing channel coordination. Research in Economics, 66(2), 142–148. https://doi.org/10.1016/j.rie.2011.10.001

Gonçalves, T., Gaio, C., & Ferro, A. (2021). Corporate Social Responsibility and Earnings Management : Moderating Impact of Economic Cycles and Financial Performance. Sustainability, 13, 9969.

Gray, R., Kouhy, R., & Lavers, S. (1995). Constructing a research database of social and environmental reporting by UK companies. Accounting, Auditing & Accountability Journal, 8(2), 78–101. https://doi.org/https://doi.org/10.1108/09513579510086812

Gregory, A., Tharyan, R., & Whittaker, J. (2014). Corporate Social Responsibility and Firm Value: Disaggregating the Effects on Cash Flow, Risk and Growth. Journal of Business Ethics, 124(4), 633–657. https://doi.org/10.1007/s10551-013-1898-5

Gu, M. (2021). Is Corporate Social Responsibility Value Adding ? An Analysis for Australian Listed Firms. Auckland University of Technology.

Han, J., Kim, H. J., & Yu, J. (2016). Empirical study on relationship between corporate social responsibility and financial performance in Korea. Asian Journal of Sustainability and Social Responsibility, 1, 61–76. https://doi.org/10.1186/s41180-016-0002-3

Han, S.-L., & Lee, J. W. (2021). Does corporate social responsibility matter even in the B2B market ?: Effect of B2B CSR on customer trust. Industrial Marketing Management, 93(November 2019), 115–123. https://doi.org/10.1016/j.indmarman.2020.12.008

Hartono, J. (2013). Metodologi Penelitian Bisnis (Edisi 6). BPFE.

Hu, Q., Zhu, T., Lin, C. L., Chen, T., & Chin, T. (2021). Corporate social responsibility and firm performance in China’s manufacturing: A global perspective of business models. Sustainability (Switzerland), 13(4), 1–17. https://doi.org/10.3390/su13042388

Jiao, Y., & Shi, G. (2014). Social Preference, Product Market Competition, and Firm Value Social Preference, Product Market Competition, and Firm Value. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2221384

John M.T. Balmer. (2011). Corporate marketing myopia and the inexorable rise of a corporate marketing logic. European Journal of Marketing, 45(9/10), Eur. J. Mark. https://doi.org/http://dx.doi.org/10.1108/03090561111151781

Jones, T. M. (1995). Instrumental Stakeholder Theory: A Synthesis of Ethics and Economics. Academy of Management Review, 20(2), 404–437.

Junardy, Y. (2023). SDGs: A New Way of Doing Business. https://www.marketeers.com/sdgs-a-new-way-of-doing-business/

Kao, E. H., Yeh, C., Wang, L., & Fung, H. (2018). Paci fi c-Basin Finance Journal The relationship between CSR and performance : Evidence in China. Pacific-Basin Finance Journal, 51(June 2016), 155–170. https://doi.org/10.1016/j.pacfin.2018.04.006

Khan, M., & Majid, A. (2013). The Effect of Corporate Social Responsibility on Profitability and Market Share: A Case of Cement Industry of Pakistan. Academic Journal of Management Sciences, 2(1), 44 – 62.

Kontesa, M., Brahmana, R. K., & Memarista, G. (2020). Does Market Competition Motivate Corporate Social Responsibility ? Insight from Malaysia. Jurnal Ekonomi Malaysia, 54(1), 167–179. https://doi.org/10.17576/JEM-2020-5401-12

Kripa, D., & Ajasllari, D. (2016). Factors Affecting the Profitability of Insurance Companies in Albania. European Journal of Multidisciplinary Studies, 1(1), 352–360.

Lange, D., & Washburn, N. T. (2012). Understanding attributions of corporate social irresponsibility. Academy of Management Review, 37(2), 300–326. https://doi.org/10.5465/amr.2010.0522

Lanis, R., & Richardson, G. (2012). Corporate social responsibility and tax aggressiveness : An empirical analysis. Journal of Accounting and Public Policy, 31(1), 86–108. https://doi.org/10.1016/j.jaccpubpol.2011.10.006

Lee, S., Chang, S., & Suh, Y. (2020). Developing Concentration Index of Industrial and Occupational Accidents : The Case of European Countries. Safety and Health at Work, July, 1–9. https://doi.org/10.1016/j.shaw.2020.05.003

Lee, S., & Park, S. (2009). Do socially responsible activities help hotels and casinos achieve their financial goals ? International Journal of Hospitality Management, 28, 105–112. https://doi.org/10.1016/j.ijhm.2008.06.003

Lee, S., Singal, M., & Ho, K. (2013a). International Journal of Hospitality Management The corporate social responsibility – financial performance link in the U.S.. restaurant industry : Do economic conditions matter ? International Journal of Hospitality Management, 32, 2–10. https://doi.org/10.1016/j.ijhm.2012.03.007

Lee, S., Singal, M., & Ho, K. (2013b). The corporate social responsibility – financial performance link in the U.S.. restaurant industry: Do Economic Conditions Matter ? International Journal of Hospitality Management, 32, 2–10. https://doi.org/10.1016/j.ijhm.2012.03.007

Leki, R., & Christiawan, Y. J. (2013). Pengaruh Corporate Social Responsibility (CSR) Terhadap Penjualan dan Biaya Operasional Perusahaan di Bursa Efek Indonesia Tahun 2007-2011. Business Accounting Review, 1, 1.

Lin, L., Hung, P. H., Chou, D. W., & Lai, C. W. (2019). Financial performance and corporate social responsibility: Empirical evidence from Taiwan. Asia Pacific Management Review, 24(1), 61–71. https://doi.org/10.1016/j.apmrv.2018.07.001

Lin, W. L., Law, S. H., Ho, J. A., & Sambasivan, M. (2019). The causality direction of the corporate social responsibility – Corporate financial performance Nexus : Application of Panel Vector Autoregression approach. North American Journal of Economics and Finance, 48(March), 401–418. https://doi.org/10.1016/j.najef.2019.03.004

Lindawati, A. S. L., & Puspita, M. E. (2015). Corporate Social Responsibility: Implikasi Stakeholder dan Legitimacy Gap dalam Peningkatan Kinerja Perusahaan. Jurnal Akuntansi Multiparadigma, 6(1), 157–174. https://doi.org/10.18202/jamal.2015.04.6013

Lindblom, C. K. (1994). Lindblom, C.K. (1994). The implications of Organizational Legitimacy for Corporate Social Performance and Disclosure.

Luo, X., & Bhattacharya, C. B. (2006). Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70(4), 1–18. http://www.jstor.org/stable/30162111

Makni, R., Francoeur, C., & Bellavance, F. (2009). Causality Between Corporate Social Performance and Financial Performance : Evidence from Canadian Firms. Journal of Business Ethics, 89, 409–422. https://doi.org/10.1007/s10551-008-0007-7

Mardikanto, T. (2014). CSR (Corporate Social Responsibility): Tanggung Jawab Sosial Perusahaan. Alfabeta.

Margolis, J. D., Elfenbein, H. A., & Walsh, J. P. (2007). Does it Pay to be Good? A Meta-Analysis and Redirection of Research on the Relationship between Corporate Social and Financial Performance. In Journal of Chemical Information and Modeling.

Margolis, J. D., & Walsh, J. R. (2003). Misery Loves Companies : Rethinking Social Initiatives by Business. Administrative Science Quarterly, 48(2), 268–305. http://asq.sagepub.com/content/48/2/268.short

Mason, E. S. (1939). Price and Production Policies of Large-Scale Enterprise. The American Economic Review, 29(1).

Mathews, M. R. (1993). Socially Responsible Accounting. Chapman and Hall.

Mawardi, F. D. (2022). Halo Effect : Corporate Social Responsibility (CSR) serta Peran Stakeholders Terhadap Kinerja Dan Nilai Perusahaan. Reviu Akuntansi Dan Bisnis Indonesia, 6(1), 53–73. https://doi.org/10.18196/rabin.v6i1.13253

Mawardi, F. D., Saraswati, E., & Andayani, W. (2019). The Halo Effect: CSR Disclosure and Its Effect on Financial Performance and Company’s Value, The Role of Stakeholder as Moderating Variable. International Journal of Business, Economics and Law, 18.

McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117–127. https://doi.org/10.5465/AMR.2001.4011987

O’Donovan, G. (2002). Environmental disclosures in the annual report: Extending the applicability and predictive power of legitimacy theory. Accounting, Auditing & Accountability Journal, 15(3), 344–371. https://doi.org/10.1108/09513570210435870

Ogola, F. O., & Dreer, T. (2012). Market share as an indicator for corporate social responsibility (CSR) spending: The study of Coca Colas market. African Journal of Business Management, 6(6), 2234–2247.

Oikonomou, I., Brooks, C., & Pavelin, S. (2012). The Impact of Corporate Social Performance on Financial Risk and Utility: A Longitudinal Analysis. SSRN Electronic Journal, 1–33. https://doi.org/10.2139/ssrn.1690971

Orbaningsih, D., Subroto, B., Subekti, I., & Saraswati, E. (2017). Corporate Social Responsibility Disclosure, Firm Value, and Product Market Competition ( Evidence from Indonesia ). International Journal of Applied Business and Economic Research, 15(21), 471–482.

Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24(3), 403–441. https://doi.org/10.1177/0170840603024003910

Owen, C. L., & Scherer, R. F. (1993). Social Responsibility and Market Share. Review of Business, 15(1), 11–16.

P, G. K., Subroto, B., T, S., & Saraswati, E. (2018). The Complexity of Relationship between Corporate Social Responsibility The Complexity of Relationship between Corporate Social Responsibility (CSR) and Financial Performance. Emerging Markets Journal, 8(2). https://doi.org/10.5195/emaj.2018.134

Park, S. H. (2017). Corporate social responsibility, visibility, reputation and financial performance: empirical analysis on the moderating and mediating variables from Korea. Social Responsibility Journal, 13(4), 856–871. https://doi.org/10.1108/SRJ-01-2017-0012

Patten, D. M. (1991). Exposure, Legitimacy, and Social Disclosure. Journal of Accounting and Public Policy, 10, 297–308.

Patten, D. M. (1992). Intra-industry environmental disclosures in response to the Alaskan oil spill: A note on legitimacy theory. Accounting, Organizations and Society, 17(5), 471–475.

Peter, P. W., Namusonge, M., Waema, C., & Ngonzo, C. L. (2014). Competitive Strategies ’ Effects on the Market Share of Independent Petroleum Companies in Kenya. International Journal of Innovative Research and Development, 3(5), 149–153.

Peteraf, M. A., & Bergen, M. E. (2003). Scanning dynamic competitive landscapes: a market‐based and resource‐based framework. Strategic Management Journal, 1041, 1027–1041. https://doi.org/10.1002/smj.325

Porter, M. E. (1980). Competitive Strategy. Techniques for Analyzing Industries and Competitors.

Price, J. M., & Sun, W. (2017). Doing good and doing bad : The impact of corporate social responsibility and irresponsibility on firm performance. Journal of Business Research, 80, 82–97. https://doi.org/10.1016/j.jbusres.2017.07.007

Rhou, Y., Singal, M., & Koh, Y. (2016). International Journal of Hospitality Management CSR and financial performance : The role of CSR awareness in the restaurant industry. International Journal of Hospitality Management, 57, 30–39. https://doi.org/10.1016/j.ijhm.2016.05.007

Rowley, T., & Berman, S. (2000). A Brand New Brand of Corporate Social Performance. Business & Society, 39(4), 397–418. https://doi.org/10.1177/000765030003900404

Scherer, F. M. (1980). Industrial market structure and economic performance. Rand McNally College Publishing.

Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis: Pendekatan Pengembangan-Keahlian (6th ed.). Salemba Empat.

Sheikh, S. (2018). Corporate social responsibility, product market competition, and firm value. Journal of Economics and Business, 98(February), 40–55. https://doi.org/10.1016/j.jeconbus.2018.07.001

Siueia, T. T., Wang, J., & Deladem, T. G. (2019). Corporate Social Responsibility and financial performance: A comparative study in the Sub-Saharan Africa banking sector. Journal of Cleaner Production, 226, 658–668. https://doi.org/10.1016/j.jclepro.2019.04.027

Spanos, Y. E., & Lioukas, S. (2001). An examination into the causal logic of rent generation: contrasting Porter’s competitive strategy framework and the resource-based perspective. Strategic Management Journal, 22, 907–934. https://doi.org/10.1002/smj.174

Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610.

Sweetin, V. H., Knowles, L. L., Summey, J. H., & McQueen, K. S. (2013). Willingness-to-punish the corporate brand for corporate social irresponsibility. Journal of Business Research, 66(10), 1822–1830. https://doi.org/10.1016/j.jbusres.2013.02.003

Türker, D. (2015). Contrasting Instrumental Views on Corporate Social Responsibility: Short-term Versus Long-term Profit Orientation Approach. Procedia - Social and Behavioral Sciences, 207, 568–576. https://doi.org/10.1016/j.sbspro.2015.10.128

Ullman, A. A. (1985). Data in Search of a Theory: A Critical Examination of the Relationships among Social Performance, Social Disclosure, and Economic Performance of U. S. Firms. The Academy of Management Review, 10(3), 540–557.

Usman, A. B., & Amran, N. A. B. (2015). Corporate social responsibility practice and corporate financial performance : evidence from Nigeria companies. Social Responsibility Journal, 11(4), 749–763. https://doi.org/10.1108/SRJ-04-2014-0050

Varadarajan, R. (2020). Customer information resources advantage, marketing strategy and business performance: a market resources based view. Indus. Market. Manag, 89, 89–97.

Walker, K., Zhang, Z., & Yu, B. (2016). The angel-halo effect: How increases in corporate social responsibility and irresponsibility relate to firm performance. European Business Review, 28(6). https://doi.org/10.1108/eb024700

Yang, C. (2015). An interpretation of non-moral lacking of social responsibilities of SMEs: from the perspective of resource base and background dependence. Journal of Jiangxi University of Finance and Economics, 01, 32–42.

Yoon, B., & Chung, Y. (2018). The effects of corporate social responsibility on firm performance: A stakeholder approach. Journal of Hospitality and Tourism Management, 37(October), 89–96. https://doi.org/10.1016/j.jhtm.2018.10.005

Zeb, S., Shah, I. A., Rashid, A., & Raza, H. (2021). Impact of Corporate Social Responsibility and Corporate Governance on Firm Performance. Journal of Business & Economics, 13(1), 18–34. https://doi.org/10.4018/978-1-7998-2128-1.ch014

Zucker, L. G. (1987). Institutional theories of organization. Annual Review of Sociology, 13, 443–464.




DOI: https://doi.org/10.18196/jai.v25i2.20111

Refbacks

  • There are currently no refbacks.




Office:
Ruang Jurnal Fakultas Ekonomi dan Bisnis UMY
Gedung Ki Bagus Hadikusuma (E4) Lantai 2, Kampus Terpadu Universitas Muhammadiyah Yogyakarta,
Jalan Brawijaya (Lingkar Selatan), Tamantirto, Kasihan, Bantul, Daerah Istimewa Yogyakarta, Indonesia, 55183
Website: journal.umy.ac.id/index.php/ai - E-mail: jai@umy.ac.id

Journal of Accounting and Investment is licensed under Creative Commons Attribution Attribution-NonCommercial-NoDerivatives 4.0 International License

View My Stats