Peningkatan Mutu Produk dan Pemasaran Olahan Ikan Bandeng

Asnawi Asnawi, Ilham Maulana Saud, Wiratmanto Wiratmanto


As well as micro, small, and medium-scale business in general, business groups engaged in the food processed milkfish also face the problems, especially on the limitations of product quality and marketing. Two businesswomen who pursue food business of milkfish, namely Mrs. Eko with Pindang BandengWarisan” and Mrs. Erni with presto milkfish “Prima”. In production aspects, both businesses are still limited because it only meets the society needs and sell at certain moments like, Sunday morning recitation and tiban market. From the results of the pre-survey and interviews can be identified several problems, such as: unavailability of equipment to produce high quality products, unavailability of attractive packaging to enter broader market, unavailability aspect of legality of P-IRT from Health Office for micro food business, lack of entrepreneurship, and the need for more intensive management assistance to enter the wider market.These issues have been assisted by the completion of the following activities: improvement of equipment, package and nameplate, P-IRT certification, training to cultivate entrepreneurship, promotion, and marketing management assistance. Dedication program with IbM scheme has been implemented and produced the output, such as in the form of packaged the processed of milkfish, brochures, business name-plate of Pindang Bandeng and presto milkfish with brand “Warisan” and “Prima”, and P-IRT certificates for both partners.

Keyword: product, marketing, processed milkfish

Full Text:



Bank Indonesia. (2011). Five Finger Philosophy: Upaya

Memberdayakan UMKM.

Hadiyati, Ernani. (2011). Kreativitas dan Inovasi

Berpengaruh Terhadap Kewirausahaan Usaha Kecil.

Jurnal Manajemen dan Kewirausahaan. Vol.13, No. 1.


Jong dan Wennekers. 2008. “Conceptualizing Entre-

preneurial Employee Behavior”, SMEs and Entrepre-

neurship Programme Finance by the Netherlands

Ministry of Economic Affairs.

Koran Sindo,

Simamora, Henry. 2003. Memenangkan Pasar

dengan Pemasaran Efektif dan Profitable,

Jakarta: Gramedia Pustaka Utama.

Sudaryanto, Ragimun dan Wijayanti, R.R.

(2013). Strategi Pemberdayaan UMKM

Menghadapi Pasar Bebas Asean. Didownlad




Tjiptono, Fandy. (2008). Total Quality Service,

Yogyakarta: Andi Offset.

Undang-Undang Nomor 20 Tahun 2008.

Tentang Usaha Mikro, Kecil, dan Menengah.


Article Metrics

Abstract view : 7 times
PDF - 64 times


  • There are currently no refbacks.


View My Stats

Contact us: BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks, Address: Gedung D, LP3M UMY, AlamatJl. Brawijaya, Tamantirto, Kec. Kasihan, Bantul, Daerah Istimewa Yogyakarta 55183. Email: