Peningkatan Pelayanan, Pemasaran dan Keamanan Bagi Penyedia Jeep Wisata

Juhari Sasmito, Anang Sya’roni


Since the eruption of Merapi mountain in 2010 the condition of tourism in Sleman Regency has decreased drastically enough. Likewise it happens in the leading tourist destination of Kaliurang tourism area. Post-eruption of Merapi, Sleman Regency Government do image recovery tourism by holding activity “Sleman Bangkit” which bear enough sweet with start recovery condition of tourism as before. Since starting to recover in 2012 raises the idea for the youth in Kaliurang to create a tourist attraction in the form of jeep advanture that visited the attractions affected by the eruption of Merapi or which emerged after the eruption of Merapi. The activities of the jeep provision of the tour until now has been going pretty well but still encountered obstacles such as: the absence of a unified teamwork in providing services to tourists, not well understood about the service oriented to customer satisfaction and safety of tourists, skills in operational jeep tourism, and not optimal use of the internet as a media campaign. From these emerging problems, the community service program is designed to find solutions in the form of outbound training to cultivate solid teamwork, tourism service oriented to the satisfaction of tourists, safe driving training and provide protection to passengers, and interactive website creation to serve as media promotion and also for booking tour package adventure. Community service activities that have been done to produce outcomes include: attractive uniforms, brochures / leaflets, and website “Kaliurang Advanture”, and website “Yoes Advanture”. Similarly, outbound training activities have been conducted to increase togetherness and training in driving skills to create a sense of security for both drivers and tourists. After the community service program is completed then it can improve operator performance in providing services to tourists.

Keywords: service, marketing, security, tour jeep.

Full Text:



Biro Pusat Statistik, 2012, Provinsi Daerah Istimewa

Yogyakarta Dalam Angka. Damanik, Janianton,

, Manajemen Destinasi Pariwisata,

Sebuah PengantarRingkas, Yogyakarta: Kepel.

Dinas Kebudayaan dan Pariwisata Kabupaten Sleman, 2013, Statistik Kebudayaan Dan Pariwisata Kabupaten Sleman, Tidak Diterbitkan.

Inskeep, Edward, 1994. National and Regional Tourism Planning, London : Routledge.

Sunaryo, Bambang, 2013, Kebijakan Pembangunan

Destinasi Pariwisata, Konsep dan Aplikasinya di

Indonesia, Yogyakarta: Gava Media.

Zaenuri, Muchamad, 2012, Perencanaan Strategis Kepariwisataan Daerah, Yogyakarta: e-Gov Publishing.

http://www. /peristiwa/jeep-rombongan-bupati-sleman-terbalik-di- merapi.html


Article Metrics

Abstract view : 8 times
PDF - 23 times


  • There are currently no refbacks.


View My Stats

Contact us: BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks, Address: Gedung D, LP3M UMY, AlamatJl. Brawijaya, Tamantirto, Kec. Kasihan, Bantul, Daerah Istimewa Yogyakarta 55183. Email: