E-Marketing of Village Tourism Development Strategy (Case Study in the Tourist Village Puncak Sosok)

Ramadhani Ramadhani, Suswanta Suswanta, Syahrial Shaddiq

Abstract


Attractions peak figure is one of the national tourism objects located in the village Bawuran, District Pleret, Bantul which have tourism potential is extraordinary for the future. The purpose of this study is to describe the strategy of the development of the tourism village of Puncak Sosok. The approach used in this research is descriptive qualitative data collection methods such as interviews with informants interested and involved in the direct management attractions peak figure. Analysis of data obtained through data collection, data verification, data presentation, and conclusion. The results showed that the peak tourism village development strategy figure through the potential of natural resources, marketing strategy, and human resource management is already well underway with a high enough public participation in all stages of management. Therefore, electronic marketing (e-marketing) is the right tourism development strategy in Puncak Sosok.


Keywords


Rural Tourism; Tourism Village Development; Strategy Development.

Full Text:

PDF

References


Pitana, I. G., & Gayatri, P. G. (2005). Sosiologi Pariwisata: Kajian sosiologis terhadap struktur, sistem, dan dampak-dampak pariwisata. Andi.

Purnomo, C. (2008). Efektifitas Strategi Pemasaran Produk Wisata Minat Khusus Gua Cerme, Imogiri, Bantul. Jurnal Siasat Bisnis, 12(3).

Kartika, A. (2015). Tourism Village Development For Community-Based Ecotourism Embodiment (Community-Based Ecotourism) In Stone Town. Journal of Public Administration, 3 (4), 670-675.

Prabowo, SE, Hamid, D., & Prasetya, A. (2016). Analysis of public participation in the development of rural tourism (study at the Village Pujonkidul Pujon Malang). Journal of Business Administration, 33 (2), 18-24.

Martiarini, R. (2017). Tourism Village Development Strategy for Rural Community Empowerment Through Ketenger Baturraden.

Winasis, A., & Setyawan, D. (2016). The effectiveness of the programme through the institutional development of rural tourism in the improvement of natural resources (SDA). JISIP: Journal of Social and Political Sciences, 5 (2).

Sidiq, AJ, & Resnawaty, R. (2017). Rural tourism development based on local community participation in the tourist village Linggarjati Kuningan, West Java. Proceedings of Research and Community Service, 4 (1), 38-44.

Purmada, DK, & Judge, L. (2016). Tourism Village management in the Perspective of Community Based Tourism (Case Study on Gubugklakah Tourism Village, District Poncokusumo, Malang). Journal of Business Administration, 32 (2), 15-22.

Wijayanti, A. (2017). Analysis of Impact of Tourism Village Development on the Economy Kembang Arum Local Communities. Bachelor Wiyata Tamansiswa Yogyakarta.

Nalayani, NNAH (2016). Evaluation and Development Strategy Tourism Village in Badung regency, Bali. Journals Master of Tourism (SEE).

Hermawan, H. (2016). Nglanggeran Tourism Village development impact on the economy of local communities. Tourism Journal, 3 (2), 105-117.

Astuti, NNS (2017). Strategy development potential ingesta village as a tourist village-based ecotourism. SOSHUM: Journal of Social and Humanities [Journal of Social Sciences and Humanities], 6 (1), 113.

Andayani, AAI, Martono, E., & Muhammad, M. (2017). Community Empowerment Rural Development Through Tourism And Cultural Implication to Social Security Area (Study In Penglipuran Bali Tourism Village). National Security Journal, 23 (1), 1-16.

Ulfah, IF, Setiawan, A., & Rahmawati, A. (2017). Rural Development Agro-Based Local Potential in the village Bumiaji, Batu, East Java. Politics Indonesia: Indonesian Political Science Review, 2 (1), 46-64.

Kalyanam, K., & McIntyre, S. (2002). The e-marketing mix: a contribution of the e-tailing wars. Journal of the academy of marketing science, 30(4), 487-499.

Singh, N., Krishnamurthy, S., Sheth, J. N., & Sharma, A. (2005). International e‐marketing: opportunities and issues. International Marketing Review.

Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total Quality Management, 20(4), 423-443.

Gilmore, A., Gallagher, D., & Henry, S. (2007). E‐marketing and SMEs: operational lessons for the future. European Business Review.

Coviello, N. E., Brodie, R. J., Brookes, R. W., & Palmer, R. A. (2003). Assessing the role of e-marketing in contemporary marketing practice. Journal of Marketing Management, 19(7-8), 857-881.

El-Gohary, H. (2010). E-Marketing-A literature Review from a Small Businesses perspective. International journal of business and social science, 1(1).

Trainor, K. J., Rapp, A., Beitelspacher, L. S., & Schillewaert, N. (2011). Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability. Industrial marketing management, 40(1), 162-174.

Dann, S., & Dann, S. (2011). E-marketing: theory and application. Macmillan International Higher Education.

Eid, R., & El-Gohary, H. (2013). The impact of E-marketing use on small business enterprises' marketing success. The Service Industries Journal, 33(1), 31-50.

Dominici, G. (2009). From marketing mix to e-marketing mix: a literature overview and classification. International journal of business and management, 4(9), 17-24.

Dennis, C., & Harris, L. (2002). Marketing the e-Business. Routledge.

El-Gohary, H. (2012). Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations. Tourism management, 33(5), 1256-1269.

Varey, R. J. (2002). Relationship marketing: dialogue and networks in the e-commerce era. Chichester: Wiley.

Krishnamurthy, S. (2006). Introducing E-Markplan: A practical methodology to plan e-marketing activities. Business Horizons, 49(1), 51-60.

Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations. Information & Management, 50(5), 240-247.

Salehi, M., Mirzaei, H., Aghaei, M., & Abyari, M. (2012). Dissimilarity of E-marketing VS traditional marketing. International journal of academic research in business and social sciences, 2(1), 510.

Brodie, R. J., Winklhofer, H., Coviello, N. E., & Johnston, W. J. (2007). Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance. Journal of interactive marketing, 21(1), 2-21.




DOI: https://doi.org/10.18196/jrc.2255

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Journal of Robotics and Control (JRC)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Journal of Robotics and Control (JRC)

P-ISSN: 2715-5056 || E-ISSN: 2715-5072
Organized by Peneliti Teknologi Teknik Indonesia
Published by Universitas Muhammadiyah Yogyakarta in collaboration with Peneliti Teknologi Teknik Indonesia, Indonesia and the Department of Electrical Engineering
Website: http://journal.umy.ac.id/index.php/jrc
Email: jrcofumy@gmail.com

Kuliah Teknik Elektro Terbaik