Pengaruh Citra Merek, Kualitas Produk, Kepuasan Konsumen Terhadap Loyalitas Konsumen Merek Samsung Galaxy Series (Studi Pada Mahasiswa Universitas Muhammadiyah Yogyakarta)

Article Sidebar

PDF
Published: Sep 1, 2014
Keywords:
Citra Merek, Kualitas Produk, Kepuasan Konsumen, dan Loyalitas Konsumen

Main Article Content

Hasnah Rimiyati
Catur Widodo

Abstract

This research aims to analyze the effect of brand image, product quality, and consumers satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah University of Yogyakarta. The population in this study are students of the University of Muhammadiyah Yogyakarta using the smartphone Samsung Galaxy series. Sample numbering 100 respondents with the sampling technique used was purposive sampling. Data analysis technique used was multiple linier regression. The results of the analysis show that there is a significant influence of the brand image, product quality, and consumers satisfaction simultaneously and partial towards consumers loyalty Samsung Galaxy Series on student Muhammadiyah University of Yogyakarta.

Article Details

How to Cite
Rimiyati, H., & Widodo, C. (2014). Pengaruh Citra Merek, Kualitas Produk, Kepuasan Konsumen Terhadap Loyalitas Konsumen Merek Samsung Galaxy Series (Studi Pada Mahasiswa Universitas Muhammadiyah Yogyakarta). Jurnal Manajemen Bisnis, 5(2), 223–234. Retrieved from https://journal.umy.ac.id/index.php/mb/article/view/1113
Issue
Vol. 5 No. 2: September 2014
Section
Articles

License

You are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.

Under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate the changes made. This should be done in any reasonable manner, but not in any way that suggests the licensor endorses you or your usage.
  • ShareAlike — When you remix, transform, or build upon the material, the contributions must be distributed under the same license as the original.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Author Biographies

Hasnah Rimiyati

Lecturer in Management Faculty of Economy Muhammadiyah Yogyakarta University

Catur Widodo

Student of Management Faculty of Economy Muhammadiyah Yogyakarta University

References

Amri, D., (2013), “Pengaruh Kepuasan Atas Kualitas Produk Terhadap Loyalitas Pengguna Blackberry Di

Kota Padang”, Jurnal Manajemen, Vol.2 No.01.

Dewi, N.N.A.S.T.C., dan Suasana, I.G.A.K.G., (2014), “Pengaruh Kualitas Produk, Citra Merek, Dan

Materialisme Terhadap Loyalitas Merek Pengguna Produk Apple Di Kota Denpasar”, E-Jurnal

Manajemen Universitas Udayana, Vol.3 No.3, ISSN 2302-8912.

Durianto, D., Sugiarto., Budiman, J. L., (2004), Brand Equity Ten, PT.Gramedia Pustaka Utama, Jakarta.

Ghozali, I., (2006), Aplikai Analisis Multivarite dengan SPSS, Cetakan Keempat, Badan Penerbit Universitas

Diponegoro, Semarang.

Griffin, J., (2003), Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan, Alih

Bahasa Dwi Kartini Yahya, Erlangga, Jakarta.

Jogiyanto, (2008), Pedoman Survei Kuesioner: Mengembangkan Kuesioner, Mengatasi Bias dan

Meningkatkan Respon, Badan Penerbit Fakultas Ekonomika dan Bisnis UGM, Yogyakarta.

Kotler, P., dan Armstrong, G., (2001), Prinsip-Prinsip Pemasaran, Alih Bahasa Imam Nurmawan, Erlangga,

JURNAL MANAJEMEN & BISNIS

Jakarta.

Kotler, P., dan Keller, K. L., (2009), Manajemen Pemasaran, Edisi 13, Jilid 1, Erlangga, Jakarta.

Nisa, H. A., Farida, N., Dewi, R..S., (2013), “Pengaruh Kepercayaan Merek, Switching Cost, Dan Kepuasan

Konsumen Terhadap Loyalitas Konsumen”, Diponegoro Journal Of Social And Politic, Hal 1-8.

Sejarah Perkembangan Handphone Pintar Samsung, http://www.beritateknologi.com/sejarahperkembangan-

handphone-pintar-samsung/. Diakses tanggal 2 April 2014 pk 10.00 WIB.

Setiadi, N. J., (2003), Perilaku Konsumen: konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran,

Prenada Media, Jakarta.

Sugiyono, (2012), Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods), Cetakan 3,

Alfabeta, Bandung.

Surachman, S.A., (2008), Dasar-Dasar Manajemen Merek, Bayumedia Publishing, Malang.

Tentang Samsung, http://www.samsung.com/id/aboutsamsung/index.html. Diakses tanggal 2 April 2014

pk 10.20 WIB.

Tika, M. P., (2006), Metodologi Riset Bisnis, Bumi Aksara, Jakarta.

Tjiptono, F., (2000), Prinsip & Dinamika Pemasaran. Edisi Pertama, J & J Learning, Yogyakarta.

____________ (2005), Brand Management & Strategy, Andi Offset, Yogyakarta

Tjiptono, F., dan Chandra, G., (2011), Service, Quality & Satisfaction, Edisi 3, Penerbit Andi, Yogyakarta.

W&S Group: Samsung merek smartphone terpopuler di Indonesia, http://id.techinasia.com/penelitianbrand-

awareness-samsung-merek-populer-indonesia/. Diakses tanggal 4 April 2014 pk 19.00 WIB.