Published: 2025-02-05

Articles

Digital Marketing and Sustainable Marketing to Create Competitive Advantage in SMEs: The Moderating Effect of Value Co-creation

Farid Farid, Setiawan Mandala Putra, Syamsul Bachri, Maskuri Sutomo

249-280

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Do Organizational Innovation and SHRM Practices Improve Organizational Resilience? The Mediating Role of Employee Resilience

Alden Nelson, Wynne Lie, Agustinus Setyawan

227-248

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Green Advertising, Eco Labels, Environmental Responsibility and Green Purchase Behavior: Environmental Attitude as mediation

Purwoko Purwoko, Muhammad Ali Fikri, Poppy Laksita Rini, Marhadi Marhadi

281-295

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Optimizing Marketing Strategies to Boost Purchase Intentions and Behaviors in the Creative Economy

Aming Putri Agustin, Muzakar Isa

1-18

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Optimizing Customer Engagement and Satisfaction on Loyalty through Self-Congruity Theory

Amira Alda Arisani Solekhah, Endy Gunanto Marsasi

19-46

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Transformational Leadership, Digital Competence, and Employee Performance: Examining the Mediating Role of Self-Efficacy and the Moderating Influence of Perceived Organizational Support

Nolla Puspita Dewi, Nurhatisyah Nurhatisyah, Naseha Elkarima, Avinash Pawar

47-72

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Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics

Yoga Religia, Yussi Ramawati, Jamaliah Said

73-88

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Brand Awareness and Sustainability in Shaping Promotion Strategies in Indonesia

Erny Rachmawati, Hammad Akbar

89-110

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Absorption Capacity, Innovative Culture, and Organizational Innovation: Role of Catur Purusa Artha Culture as Moderating

Ni Made Satya Utami, Yenny Verawati, Gede Irwandika

111-134

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The Mediating Effect of Green Motivation between GHRM and Voluntary Green Behavior in Indonesia's Companies and Organizations

Nicolaus Bayu Sanjaya, Primasatria Edastama

135-157

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Key Factors Affecting Customer Citizenship Behavior in Small and Medium-sized Enterprises

Aldina Shiratina, Andyan Pradipta Utama, Anees Janee Ali

158-184

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The Role of Civil Servant Professionalism and the Merit System on Employee Sustainable Performance Through Value Co-Creation

Mira Syahraini, Muhammad Nasir Hamzah, Abdul Rahman Rahim, Zulkifli Sultan

185-208

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Optimization of Business Sustainability Based on Green Human Resources Management in Jepara Furniture SMEs

Noor Arifin, Gunawan Mohammad, Much Imron, Majang Palupi, Noor Azreen Alimin

209-226

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