Analisis Usaha Event Organizer MICE (Meeting, Incentive, Conference, Exhibition) Melalui Kanvas Model Bisnisdan Peta Empati: Studi Kasus Event Organizer di Yogyakarta dan Surakarta.

Muhammad Miftahun Nadzir

Abstract


In 2013, the Ministry of Tourism and Creative Economy stated Yogyakarta and Surakarta as a destination city of MICE in Indonesia. Data from Tourism Department of DIY 2011 shows, the implementation of MICE event recorded 4,509 times / year. In Surakarta, according to GTZ (2009), during the period between 2007-2009 MICE events that has been held as many as 12,981 activities. From these data shows that there is a potential opportunity to enter in this MICE industry. By using the business model canvas and empathy map, this event organizer's business analysis is expected to provide a comprehensive overview so that business actors in this field are able to fulfill the market demand and achieve sustainable competitive advantage.


Keywords


event organizer, MICE, business model canvas, empathy map

Full Text:

PDF

References


Alwasilah, C. (2003). Pokoknya Kualitatif: Dasar-Dasar Merancang dan Melakukan Penelitian Kualitatif. Jakarta: Dunia Pustaka.

Beatrix, S. (2006). I Love Organize: Panduan Praktis Mengelola Event. Jakarta: Gramedia Pustaka Utama.

Dinas Pariwisata. (2011). Laporan Akuntabilitas Kinerja Pariwisata. Dinas Pariwisata Provinsi DIY. Yogyakarta: Dinas Pariwisata Provinsi DIY.

Fortune PR. (2013, Maret 4). Peran Aktif Dyandra Promosindo Menggali Event/Concerence di Indonesia. Retrieved Mei 5, 2014, from Fortunepr.com: http://www.fortunepr.com/newsroom/1286-peran-aktif dyandra-promosindomenggali-potensi-market- industri-event a-conference-di- indonesia.html

GTZ. (2009). Kajian Pasar dan Basis Data Wisata MICE Solo. Jakarta: GTZ.

Murdopo. (2011). Warta Ekspor (Juli 2011 ed.). Jakarta: Kementrian Perdagangan.

Megananda, Y. (2009). EO, 7 Langkah Jitu Membangun Bisnis Event Organizer. Jakarta: Buana Ilmu.

Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Newjersey: John Wiley & Sons.

Parekraf. (2013). Kliping Berita. Jakarta: Pusat Komunikasi Publik.

Pendit, S. N. (2004). Wisata Konvensi. Jakarta: Gramedia Pustaka Utama.

Riviyastuti, A. (2013, Desember 15). Jadi Kota Potensial MICE Solo Kalahkan Semarang.

Retrieved Juni 6, 2015, from Solopos.com : http://www.solopos.com/2013/12/15/jadi-kota-potensial-mice-solo-kalahkansemarang-474489

Taylor, J., S., & Bogdan, R. (1984). Penghantar Penelitian Ilmiah. Bandung: Tarsito


Article Metrics

Abstract view : 167 times
PDF - 1109 times

Refbacks

  • There are currently no refbacks.




Office: 

Ruang Jurnal Manajemen Bisnis
Gedung Ki Bagus Hadikusuma (E3) Lantai 3, Universitas Muhammadiyah Yogyakarta, 
Jalan Brawijaya, Tamantirto, Kasihan, Bantul, Daerah Istimewa Yogyakarta, Indonesia
Website: journal.umy.ac.id/index.php/mb - E-mail: mabis@umy.ac.id
Phone: +62 274 387 656 (ext: 118)

Jurnal Manajemen Bisnis is licensed under Creative Commons Attribution 4.0 International Licensed