Pengaruh Keyakinan Religius, Peran Sertifikasi Halal, Paparan Informasi, Dan Alasan Kesehatan Terhadap Kesadaran Masyarakat Pada Produk Makanan Halal

Talisa Rahma Pramintasari, Indah Fatmawati

Abstract


This study aims to analyze the Influence Of Religious Belief, Role Of Halal Certification, Information Exposure And Health Reason Of People’s Awareness On Halal Foods. The setting in this study measuring the level of awareness of halal food products in Yogyakarta. Objects of research in the area is Kotagede, while the subject is the individual Muslim in the area is. Kotagede chosen because it is the region's civilization is the Islamic Mataram Kingdom and Muhammadiyah also rapid growth, so that the majority of the population was Muslim. In this study, sample of 117 respondens were selected using technique non-probability sampling and purposive sampling manifold. Alanysis tool used in this study is the multiple linear regression. Based on the analysis that have been made results are the religious belief have a significant impact on the awareness of halal, role of halal certification has a significant influence on the awareness of halal.


Keywords


Religious Belief, Role Of Halal Certification, Information Exposure, Health Reason, and Awareness Of Halal.

Full Text:

PDF

References


Agus, J. (2006). Pengaruh Sikap Wajib Pajak pada Pelaksanaan Sanksi Denda, Pelayanan Fiskus, dan Kesadaran Perpajakan Terhadap Kepatuhan Wajib Pajak Studi Empiris Terhadap Wajib Pajak Orang Pribadi di Kota Semarang. Unisversitas Diponegoro: Tesis Megister Akuntansi.

Ali, M. Y. (2014), “Australian Multicultural Consumer Diversity: A Study on Muslim Consumers’ Perception towards Halal Labelling”, Proceedings of the Australia New Zealand Marketing Academy Conference 2014 (ANZMAC 2014), Griffith University, Brisbane, Australia 1- 3 December, 2014

Ambali, A.B & Bakar, A.N (2014). “People’s awareness on Halal Foods and Products: Potential Issues for Policy-Marker”. Procedia-Sosial and Behavior Sciences 121 hal 3-25

Ancok, D dan Nashori, F. (1995), Psikologi Islam: Solusi Islam Atas Problema-Problema Psikologi, Pustaka Pelajar, Yogyakarta.

Anderson, W. E., Fornell, C. & Rust, T. R. (1994). “Customer satisfaction, productivity and profitability : Differences between goods and services”. Marketing Science, 16(2), 129-145.

Ardyanti, Nor., Nashril, Tunku., & Helmi, Mohd Helmi. (2013) “A Study On Halal Food Awareness Among Muslim Customers In Klang Valle”. 4th International Conference On Business And Economic Research (4th Icber 2013) Proceeding

Astogini, D. dkk (2011), “Aspek Religiusitas Dalam Keputusan Pembelian Produk Halal (Studi Tentang Labelisasi Halal Pada Produk Makanan Dan Minuman Kemasan)” JEBA, Vol.13, No.1, Maret 2011

Badan Pengembangan dan Pembinaan Bahasa, 2008, Kamus Besar Bahasa Indonesia Edisi Kelima Cetakan Ketiga, Jakarta: Pusat Pembinaan dan Pengembangan Bahasa Departemen Pendidikan Nasional RI dan Balai Pustaka.

Bonne, K., & Verbeke, W. (2007). “Muslim consumer trust in halal meat status and controlin Belgium”. Science Direct. 79 (1), 113-123.

Bonne, K., Vermeir, I., Bergeaud-Blackler, F., & Verbeke, W (2007). “Determinants of halal meat consumption in France”. British Food Journal, 100(5), 367-86

Fuad, I.Z (2010). “Kesadaran Hukum Pengusaha Kecil Di Bidang Pangan Dalam Kemasan Di Kota Semarang Terhadap Regulasi Sertifikasi Produk Halal”. Tesis diterbitkan. http://eprints.undip.ac.id.

Hair, Joseph F. JR., Rolph E. Anderson. Ronald L. Tatham. dan William C. Black. (2010). Multivariate Data Analysis, 7th Edition. Prentice Hall International. Inc.

Hussaini, M.M. (1993). “Halal Haram lists. Why they do not work?” Retrieved from http ://www.soundvision.com/info/halalhealthy/halal.list.asp on 20 Oct 2016.

Jalaludin (1996). Psikologi Agama, Raja Grafindo, Jakarta.

Johnstone. L. R. (2006). Religion and society in interaction: the sociology of religion. Prentice-Hall.

Khalek, A.A, (2014).”Young consumers’ attitude towards halal food outlets and JAKIM’s halal certification in Malaysia”. Procedia - Social and Behavioral Sciences 121 ( 2014 ) 26 – 34

Kotler & Keller (2016), Marketing Management(Global Edition) 15th Edition. Pearson

Mariam, A. L. (2006). “Current issues on halal food”. Available online at: www.jakim.gov.my [Accessed on 20 Oct 2016].

Mazis B. Michael & Raymond A. M. (1997). “Consumer perception of health claims in advertisements and on food labels”. The Journal of Consumer Affairs, 10-26.

McQuail, Denis. (2002). Media Performance: Mass Communication and The Public Interest. London: Sage Publication.

Patnoad, M. S. (2001). “Food safety education in England: A report from the NEHA/CIEH sabbatical exchange program”. Journal of Environmental Health, 3(10), 21-26.

Peter, J.P., Olson, J.C. (2014). Perilaku konsumen & strategi pemasaran. Salemba Empat. Jakarta

Rambe, Y.T, dkk (2012), “Pengaruh Pencantuman Label Halal Pada Kemasan Mie Instan Terhadap Minat Pembelian Masyarakat Muslim (Studi KasusPada Mahasiswa Universitas Al-Washliyah, Medan)”,Jurnal Ekonomi dan Keuangan, Vol. 1, No. 1, Desember 2012

Schiffman L.G. & Kanuk, L.L. (2015). Consumer behaviour N.J. Prentice-Hall.

Sekaran, U & Roger B. (2016). Research Methods For Business: A Skill Building Approach, 7th Edition. Jakarta : Salemba Empat.

Teng, P.K, dkk (2013). “Awareness, Recognition And Intention: Insights From A Nonmuslim Consumer Survey Regarding Halal Labeled Food Products In Malaysia”. International Conference On Management.

Windisukma, D.K (2015) “Pengaruh Kesadaran Halal Terhadap Sikap Dan Implikasinya Terhadap Minat Beli Ulang”. http://eprints.undip.ac.id/


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Jurnal Manajemen Bisnis




Office: 

Ruang Jurnal Manajemen Bisnis, 
Gedung Ki Bagus Hadikusuma (E4) Lantai 2, Kampus Terpadu Universitas Muhammadiyah Yogyakarta,
Jalan Brawijaya (Lingkar Selatan), Tamantirto, Kasihan, Bantul, Daerah Istimewa Yogyakarta, Indonesia, 55183
Website: journal.umy.ac.id/index.php/mb - E-mail: mabis@umy.ac.id
Phone: +62 274 387 656 (ext: 118)

Jurnal Manajemen Bisnis is licensed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)