PDC CORPORATE REBRANDING PROCESS TO BE CUSTOMBANDUNG
Abstract
Keywords
Full Text:
PDFReferences
Aaker, D. A. (1992). Managing Brand Equity – Capitalizing on the Value of a Brand Name. New York: Free Press.
Balmer, J.M.T. (1995). Corporate branding and connoisseurship. Journal of General Management, 21(1), 24–46. https://doi.org/10.1177/030630709502100102
Balmer, J.M.T. (2001). The three virtues and seven deadly sins of corporate brand management. Journal of General Management, 27(1), 1-17. https://doi.org/10.1177/030630700102700101
Bomfo, B.A., Dogbe, C.S. & Wusu, C.O. (2018). The Effects of Corporate Rebranding on Customer Satisfaction and Loyalty: Empirical Evidence from the Ghanaian Banking Industry. Cogent Business & Management, 5, 1413970. https://doi.org/10.1080/23311975.2017.1413970
Daly, A. & Moloney, D. (2004). Managing Corporate Rebranding. Irish Marketing Review, 17(1/2), 30-36.
Dowling, G. (2001). Creating Corporate Reputations. Oxford University Press: Oxford.
Faisal, S. (1990). Penelitian Kualitatif (Dasar-Dasar dan Aplikasi). Malang: Ya3 Malang.
Goi & Goi. (2011). Review on Models and Reasons of Rebranding. IPEDR, 5, 445-449.
Kapferer, J. N. (1995). Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. London: Kogan Page.
Kapferer, J. N. (2002). Ce qui va Changer les Marques. Paris: Editions Organisation.
Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101
Kotler, P. & Keller, K.L. (2016). Marketing Management (15th ed.). Pearson Education, Inc.
Kotler, P. (2009). Manajemen Pemasaran (Edisi 13). Jakarta: Erlangga.
Muzellec, L., Doogan, M. & Lambkin, M. (2003). Corporate Rebranding - An Explanatory Review. Irish Marketing Review, 16(2), 31-40.
Nazir, M. (2009). Metode Penelitian. Jakarta: Ghalia Indonesia.
Rakhmat, J. (2012). Metode Penelitian Komunikasi: Dilengkapi Contoh Analisis Statistik. Bandung: Remaja Rosdakarya.
Rangaswamy, A., R.R. Burke & T.A. Oliva. (1993). Brand Equity and The Extendibility of Brand Names. International Journal of Research in Marketing, 10(1), 61–75. https://doi.org/10.1016/0167-8116(93)90034-v
Ries, A. & Trout, J. (2001). Positioning: The Battle For Your Mind. Jakarta: Salemba Empat.
Schmitt, B.H., A. Simonson & J. Marcus. (1995). Managing corporate image and identity. Long Range Planning, 28(5), 6–7. https://doi.org/10.1016/0024-6301(95)00040-p
Schultz, M., M.J. Hatch & M.H. Larsen (eds). (2000). The Expressive Organization: Linking Identity, Reputation and the Corporate Brand. Oxford University Press: Oxford.
Soemanagara, R. D. (2006). Strategic Marketing Communication: Konsep Strategis dan Terapan. Bandung: Alfabeta.
Stuart, Helen. (2018) Corporate Branding and Rebranding: An Institutional Logics Perspective. Journal of Product & Brand Management, 27(1), 96-100. https://doi.org/10.1108/jpbm-05-2016-1198
Sugiyono. (2009). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Tevi, AC. & Otubanjo, O. (2013). Understanding Corporate Rebranding: An Evolution Theory Perspective. International Journal of Marketing Studies, 5(3). 87-93. https://doi.org/10.5539/ijms.v5n3p87
Tjiptono, F. (2008). Strategi Pemasaran (Edisi 3). Yogyakarta: Andi Offset.
DOI: https://doi.org/10.18196/mb.10181
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Jurnal Manajemen Bisnis
Office:
Ruang Jurnal Manajemen Bisnis,
Gedung Ki Bagus Hadikusuma (E4) Lantai 2, Kampus Terpadu Universitas Muhammadiyah Yogyakarta,
Jalan Brawijaya (Lingkar Selatan), Tamantirto, Kasihan, Bantul, Daerah Istimewa Yogyakarta, Indonesia, 55183
Website: journal.umy.ac.id/index.php/mb - E-mail: mabis@umy.ac.id
Phone: +62 274 387 656 (ext: 118)
Jurnal Manajemen Bisnis is licensed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)