The Motives of Sudanese Tourists to Choose Bandung as A Tourism Destination

Hussein Gibreel Musa, Ika Nurul Qamari


The motivation factor is one of the most important elements for choosing tourism destination, this study aims to find out the motives of Sudanese tourists for choosing Bandung as tourism destination, this research uses a Qualitative approach to describe this topic as phenomenological study, the study showed that the factor of culture, religion, behavior, nature, the experiences of former tourists, shopping, price, have a very big role in motive Sudanese tourists to choose Bandung as a tourist destination. This study shows that the factors of excellence tourist destinations in Bandung have important indicators including the type and nature of tourist attractions; service quality, physical and social environment, cost, accessibility, and behavior of local residents to tourists. Tourist destinations in Bandung in the view of some Sudanese tourists have high accessibility, leading tourist attractions in tourist destinations easily accessible because of good road conditions. In the regulation of traffic and transportation is very chaotic because the traffic rate of vehicles is so crowded. Decent accommodation and a complete and clear guide/instruction. The lowest score is the attribute of the accessibility of tourist destinations in Bandung.


Tourist Motives; Tourism Business; Indonesian Tourism; Tourist Destination.

Full Text:



Bansal, H., & Eiselt, H. A. (2004). Exploratory research of tourist motivations and planning. Tourism management, 25(3), 387-396.

Barber, N. A. (2014). Profiling the potential “green” hotel guest: Who are they and what do they want? Journal of Hospitality & Tourism Research, 38(3), 361-387.

Blanchard, L.-a., & Higgins-Desbiolles, F. (2013). Peace through tourism: promoting human security through international citizenship: Routledge.

Crooks, V. A., Turner, L., Snyder, J., Johnston, R., & Kingsbury, P. (2011). Promoting medical tourism to India: Messages, images, and the marketing of international patient travel. Social Science & Medicine, 72(5), 726-732.

Croy, W. G. (2010). Planning for film tourism: Active destination image management. Tourism and hospitality planning & development, 7(1), 21-30.

Ferguson, L. (2011). Promoting gender equality and empowering women? Tourism and the third Millennium Development Goal. Current Issues in Tourism, 14(3), 235-249.

Fodness, D. (1994). Measuring tourist motivation. Annals of tourism research, 21(3), 555-581.

Horng, J.-S., & Tsai, C.-T. S. (2010). Government websites for promoting East Asian culinary tourism: A cross-national analysis. Tourism management, 31(1), 74-85.

Irshad, H. (2010). Rural tourism–an overview. Rural Development Division, Government of Alberta, Canada.

Joseph, A. I., & Kumar, S. V. A. (2016). Determinants of Social Media Use Across Tourist Lifecycle Phases-An Empirical Investigation of Tourist Motives. International Journal of Tourism and Travel, 9(1&2), 1-7. Retrieved from

Kay, P. L. (2009). Cultural experience tourist motives dimensionality: A cross-cultural study. Journal of Hospitality Marketing & Management, 18(4), 329-371.

Kotler, P., Bowen, J. T., Makens, J., & Baloglu, S. (2017). Marketing for hospitality and tourism.

Mulyana, Deddy. (2002). Metodologi Penelitian Kualitatif. Bandung. PT. Remaja Rosdakarya.

Musa, H. G., Mulyana, D., Bajari, A., & Navarro, C. J. S. (2020). Promoting tourism destinations through Sudanese tourists interacting experiences in Bandung. Jurnal Studi Komunikasi, 4(1), 21-31.

Mustafa, M. H. (2010). Tourism and globalization in the Arab world. International Journal of Business and Social Science, 1(1), 37-48.

Pan, S., Santos, C., & Kim, S. (2017). Promoting tourism, projecting power: The role of television commercials. Journal of Travel & Tourism Marketing, 34(2), 192-208.

Richards, G. (2011), Creativity and tourism: the state of the art. Annals of Tourism Research, 38(4), 1225-1253.

Stoica, I., Orzan, G., Dobrescu, A., & Radu, A. C. (2015). Online Marketing Communication Using Websites. A Case Study of Website Utility in Accessing European Funds in the Tourism Field Regarding Northeastern Romania. Procedia Economics and Finance, 23, 926-935.

Toelkes, C. (2018). Sustainability communication in tourism–A literature review. Tourism Management Perspectives, 27, 10-21.


Article Metrics

Abstract view : 56 times
PDF - 39 times


  • There are currently no refbacks.


Ruang Jurnal Manajemen Bisnis
Gedung Ki Bagus Hadikusuma (E3) Lantai 3, Universitas Muhammadiyah Yogyakarta, 
Jalan Brawijaya, Tamantirto, Kasihan, Bantul, Daerah Istimewa Yogyakarta, Indonesia
Website: - E-mail:
Phone: +62 274 387 656 (ext: 118)

Jurnal Manajemen Bisnis is licensed under Creative Commons Attribution 4.0 International Licensed