Peran Pengalaman sebagai Pereduksi Bias Heuristik dan Herding Effect dalam Keputusan Investasi

Riza Praditha, Bahtiar Bahtiar, Linda Arisanty Razak

Abstract


Latar Belakang: Pengambilan keputusan investasi tidak selalu didasari oleh analisis fundamental, bahkan umumnya investor dapat bertindak irrasional dalam mengambil keputusan. Hal ini yang mengakibatkan timbulnya anomali di pasar investasi.
Tujuan: Penelitian ini bertujuan untuk menguji pengaruh faktor heuristic bias keterwakilan dan herding effect terhadap keputusan investasi, serta peran pengalaman sebagai pereduksi.
Metode Penelitian: Objek penelitian ini adalah persepsi perilaku investor emas (logam mulia) terhadap keputusannya membeli emas. Metode analisis yang digunakan adalah regresi linier berganda dan Uji Sampel Berpasangan.
Hasil Penelitian: Hasil penelitian menunjukkan bahwa bias heuristik keterwakilan terbukti mempengaruhi keputusan investor dalam membeli emas, sedangkan herding effect tidak menunjukkan pengaruh yang signifikan terhadap keputusan membeli emas.
Keaslian/Kebaruan Penelitian: Temuan menarik dalam penelitian ini adalah pengalaman investor terbukti berperan dalam mengurangi bias keputusan yang terjadi akibat heuristic bias dan herding effect.


Keywords


Bias Heuristik; Keputusan Investasi; Herding Effect; Representativeness

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References


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DOI: https://doi.org/10.18196/rabin.v8i2.21477

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