Netflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster
DOI:
https://doi.org/10.18196/jbti.v12i3.13396Keywords:
Neftlix, Entertainment, media market, Blockbuster.Abstract
Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.References
Alexander, J. (2020, 22 April). Netflix menjanjikan pelanggan tidak akan kehabisan konten baru sementara orang-orang terjebak di rumah. Diakses pada Juni 2021, dari The Verge: https:// www.theverge.com/2020/4/22/21231023/netflix-tv-shows-movies-new-2020- pandemi_production-disney-universal-warner-bros- son
Aulia. (2021, 18 Maret).Harga Paket Netflix Indonesia Terbaru 2021 (Basic, Standar, dll). Diakses Maret 2021, dari Daftar Paket: https://daftarpaket.co.id/paket_netflixterbaru/
Chopra, Sunil, and Peter Meindl. (2016) “Supply Chain Management, Strategy, Planning, and Operation.” Amerika Serikat
Clinton, B. (2020, 7 Juli). Telkom IndiHome dan Telkomsel Resmi Buka Blokir Netflix . Diakses Desember 2021, dari Kompas.com: https://tekno.kompas.com/read/ 2020/07/07/14190027/telkom-indihome-dantelkomsel-resmi-buka-blokir_Netflix
Damar, AM (2021, 21 Januari). Disney Plus Hotstar Ungguli Netflix di Indonesia Soal Jumlah Pelanggan. Diakses Desember 2021, dari Liputan 6: https://www.liputan6.com/tekno/ read/4462440/disney-plus-hotstar-ungguli-netflix-diindonesia-soal-jumlah-pelanggan#
Dias, M., & Navarro, R. (2018, Januari). Apakah Netflix Mendominasi Brasil?Jurnal Internasional Tinjauan Bisnis dan Manajemen, Vol.6, No.1, 19
Grothaus, M. (2020, 13 Maret). Sejauh ini, Netflix bertahan dari krisis virus corona lebih baik daripada sebagian besar perusahaan media dan teknologi. Diakses pada Desember 2021, dari Fast Company: https://www.fastcompany.com/90477105/so-far-netflix-is-surviving-the-coronaviruscrisis-better_than-most-media-and-tech-companies
Indrayani, I., & Ramadhanty, A. (2020, Februari). Strategi Apple Inc. Dalam Penguasaan Pasar Produk Teknologi di Indonesia Tahun 2015-2019. Jurnal Ilmu dan Budaya, Vol.41, No.67, 7917.
Indrayani, I., & Ramadhanty, A. (2020, Februari). Strategi Apple Inc. Dalam Penguasaan Pasar Produk Teknologi di Indonesia Tahuin 2015-2019. Jurnal Ilmu dan Budaya, Vol .41, No. 67, 7919-7920.
Indrayani, I., & Ramadhanty, A. (2020, Februari). Strategi Apple Inc. Dalam Penguasaan Pasar Produk Teknologi di Indonesia Tahun 2015-2019. Jurnal Ilmu dan Budaya, Vol .41, No. 67, 7923-7925.
Iskandar. (2016, 29 Januari).6 Fakta Netflix Diblokir di Indonesia. Diakses Desember 2021, dari Liputan 6 : https://www.liputan6.com/tekno/read/2423763/6-fakta_netflixdiblokir-di-indonesia#
Jamaludin, F. (2016, 9 Januari). Netflix masuk Indonesia, ini tanggapan industri film di Tanah Air. Diakses Maret 2021, dari Techno Id: https://www.techno.id/apps/netflix_masuk-indonesia-ini-tanggapan-industri-film-ditanah-air-160109d.html
Kompas. (2020, 07 Juli).Telkom IndiHome dan Telkomsel Resmi Buka Blokir Netflix . Diakses Desember 2021, dari Kompas.com: https://tekno.kompas.com/read/ 2020/07/07/14190027/telkom-indihome-dantelkomsel-resmi-buka-blokir_net
Kumparan. (2020, 9 Juli).Cara Langganan Netflix Tanpa Kartu Kredit, tapi Bukan Ilegal! Diakses Desember 2021, dari Kumparan Tech: https://kumparan.com/kumparantech/cara_langganan-netflix-tanpa-kartu-kredit-tapibukan-ilegal-1tlO7nfbhkR/full
Mayrhofer, U., & Prange, C. (2017, November 20). Perusahaan Multinasional (MNC) dan Perusahaan (MNE). Jurnal Manajemen, 3-6.
Munandar, I., & Tambunan, AS (2018). AudioVisual di Platform Digital: Studi Pada Youtube, Netflix, dan Spotify. Balai Pendidikan dan Pelatihan Tambang Bawah Tanah, No 17/32, 5-6.
Nachum, L., & Zaheer, S. (2002, Juni). MNE dalam Ekonomi Digital. Universitas Cambridge. Pusat Penelitian Bisnis.
Nugroho, Y. (2017, Desember). Analisis Kelayakan Dibuka Akses di Indonesia Ditinjau Dari Regulasi Telekomunikasi. e-Prosiding Manajemen , Vol.4, No.3 , 5.
Pertiwi, WK (2018, 20 Oktober). Netflix Resmi Sediakan Menu dan "Subtitle" Bahasa Indonesia". Diakses Desember 2021, dari Kompas.com: https://tekno.kompas.com/read/ 2018/10/20/18090037/netflix-resmi-sediakan-menudan-subtitle-bahasa-indonesia
Satriadi, NP (2014). Analisis Prosedur Terjemahan Pada Sony Ericsson Live With Panduan Memulai Walkman. E-Journal Pendidikan Bahasa Inggris, Vol.2, No. 1, 32-33.
Scarlata, A. (2020: , 17 Juli). Bentuk-bentuk baru internasionalisasi? Dampak Netflix di Australia. Jurnal Media Internasional Australia, Vol. 177(Isu 1), 1-2. Tanwar, R.
Scarlata, A. (2020: , 17 Juli). Bentuk-bentuk baru internasionalisasi? Dampak Netflix di Australia. Jurnal Media Internasional Australia, Vol. 177(Isu 1), 1-2. Tanwar, R.
Times, TS (2021, 21 Januari). Netflix terus tumbuh dalam pandemi Covid-19, mencapai 200 juta pelanggan. Diperoleh dari The Straits Times: https://www.straitstimes.com/life/ entertainment/netflix-keeps-growing-in-pandemictops-200m-subscribers
Virk, R. (2018, 28 Januari). Bagaimana blockchain dapat mematikan kabel dan Netflix. Diperoleh Desember 2021, dari Venture Beat: https://venturebeat.com/2018/01/28/how_blockchaincould-kill-both-cable-and-netflix/
Wibisono, N. (2016, 23 Februari). Netflix di Indonesia, Dijegal Sebelum Berkembang . Diakses Desember 2021, dari Tirto ID: https://tirto.id/netflix-di-indonesia_dijegalsebelum-berkembang-Dd
Downloads
Published
Issue
Section
License
JBTI : Jurnal Bisnis : Teori dan Implementasi is licensed under Creative Commons Attribution Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Attribution-NonCommercial-NoDerivatives 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work (See The Effect of Open Access).