Marketing Strategy of Mudharabah Deposit Products at Bank Syariah Indonesia

Authors

  • Kartika Marella Vanni Departement Islamic Economics, Faculty of Islamic Business and Economics, UIN Walisongo Semarang

DOI:

https://doi.org/10.18196/jbti.v13i2.15927

Keywords:

Marketing, Products, Mudharabah Deposits, SWOT analysis.

Abstract

This article discusses one of the safe investment instruments, namely mudharabah deposits at Bank Syariah Indonesia. Reviewing the marketing strategy that has been carried out and reviewing the SWOT analysis of the product. This article aims to find out the marketing strategies that have been carried out by BSI and their application in the field. This research uses descriptive qualitative research methods, involving BSI employees and related literature. The result of this study is that there are several marketing strategies used by BSI, namely through telemarketing, means of customer service by calling customers who have funds in BSI savings to place their funds in deposit products; social media, by offering deposit products with flayers uploaded via social media; mobile banking, by means of a mobile deposit feature that can be accessed through BSI mobile banking which is certainly safer.

References

Hartono, Rudy. 2020. Manajemen Pemasaran Bank Syariah (Teori dan Praktik), (Pamekasan: Duta Media Publishing.

Parakkasi, Idris. 2020. Pemasaran Syariah Era Digital, Bogor: Lindan Bestari.

Romiana dan Mukhlish. 2019. Pengaruh Tingkat Bagi Hasil Deposito Bank Syariah Dan Suku Bunga Deposito Bank Indonesia Terhadap Jumlah Simpanan Deposito Mudharabah (Studi Kasus Pada PT Bank Syariah Mandiri Periode 2006-2016). Jurnal Ekonomika Indonesia, Vol. VIII No. 02.

Entaremen, Ajeng dan Desy P.P. 2016. Strategi Pemasaran Terhadap Penjualan Produk Tabungan IB Hasanah Di PT Bank Negara Indonesia Syariah Kantor Cabang X, Jurnal Manajemen dan Pemasaran Jasa, Vol.9 No.1.

https://kumparan.com/cermati-content/7-investasi-paling-populer-di-indonesia-apa-saja-1wZB5uloMXB/full, diakses 23 Februari 2022.

https://kumparan.com/berita-bisnis/deposito-syariah-dan-produk-bank-syariah-lainnnya- 1wTyc4AYTX6/full, diakses 23 Februari 2022.

Downloads

Published

2022-10-20

Issue

Vol. 13 No. 2 (2022): August 2022

Section

Article

License

JBTI : Jurnal Bisnis : Teori dan Implementasi is licensed under Creative Commons License Creative Commons Attribution Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Attribution-NonCommercial-NoDerivatives 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work (See The Effect of Open Access).