Impact of Internet Marketing Capabilities, Orientations, Uncertainty and Innovation to International Performance
DOI:
https://doi.org/10.18196/jbti.v16i1.24990Keywords:
International Performance, Orientations, Innovation, Uncertainty, Internet Marketing CapabilitesAbstract
This paper examines different factors that influence international performance, with a focus on innovation as a mediating factor. This research utilized a quantitative method and purposive sampling approach. The data were analysed by using SPSS and Smart PLS 3.0. The sample was 204 international SME from Indonesia. The result found that internet marketing capabilities, learning orientation, entrepreneurial orientation and market orientation influence international performance of SME. Nevertheless, uncertainty and innovation do not significantly effect international performance of SME, nor does innovation mediate the relationship between market orientation and international performance. The international environment typically requires firm to understand customers' needs and perceive themselves capable of understanding their competitors also sharing insight to suppliers and other stakeholders helps companies recognize valuable partnership and enhance their international performance.
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