Developing a Comprehensive Digital Ecosystem Model to Enhance Competitive Advantage in Government-Fostered MSMEs
Keywords:
Adoption of Digital Platforms, Business Incubator Program, Digital Literacy for MSMEs, Collaboration Capability, Competitiveness AdvantageAbstract
This research aims to develop a comprehensive, effective, and implementable digital ecosystem model to improve the competitiveness of local government-assisted MSMEs. Based on the Resource-Based View theory, the research focuses on an in-depth analysis of four key elements of the MSME digital ecosystem, namely, digital platform adoption capability, business incubator program effectiveness, MSME digital literacy, and collaboration capability. The research was conducted using a survey method on 238 MSME respondents from various sectors in Central Java, Indonesia. The research data were analyzed using Structural Equation Modeling (SEM-AMOS). The results prove that digital platform adoption, business incubator programs, digital literacy, and collaboration capabilities have a significant effect on the marketing performance and competitive advantage of MSMEs. The implications of this research emphasize the importance of building a comprehensive MSME digital ecosystem, by adopting technology, business incubator programs, digital literacy, and MSME collaboration capabilities to improve MSME competitiveness. This research contributes to the marketing management literature by expanding the application of the Resource-Based View theory in the context of MSMEs.
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