KREATIVITAS DAN NIAT BERWIRAUSAHA DITINJAU DARI THEORY OF PLANNED BEHAVIOR

Ignasia Christiyani Kore, Wisnu Prajogo

Abstract


Penelitian ini menguji efek moderasi entrepreneurship education pada hubungan creativity, attitude toward entrepreneurship, subjective norm, perceived behavioral control dan entrepreneurial intention. Responden dalam penelitian ini adalah masyarakat umum dengan umur lebih dari 17 tahun yang pernah dan belum pernah mengikuti entrepreneurship education. Sebanyak 154 tanggapan digunakan untuk menguji hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa creativity berpengaruh positif pada attitude toward entrepreneurship, subjective norm dan perceived behavioral control. Selain itu, attitude toward entrepreneurship dan perceived behavioral control berpengaruh positif pada entrepreneurial intention. Akan tetapi, tidak ditemukan pengaruh yang signifikan antara subjective norm dan entrepreneurial intention. Penemuan lain dalam penelitian ini adalah entrepreneurship education memoderasi secara positif hubungan creativity, attitude toward entrepreneurship, subjective norm, perceived behavioral control dan entrepreneurial intention. Hasil yang menarik dalam penelitian ini adalah didukungnya efek moderasi entrepreneurship education. Hubungan antar variable lebih kuat pada responden yang pernah mengikuti entrepreneurship education dibandingkan dengan responden yang belum pernah mengikuti entrepreneurship education. Hasil dari penelitian ini mengindikasikan bahwa entrepreneurship education mempunyai peranan penting dalam meningkatkan niat seseorang untuk berwirausaha.

Keywords


Ilmu Manajemen

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DOI: https://doi.org/10.18196/jbti.v11i2.9120

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