Pengaruh Motif Hedonis Dan Browsing Terhadap Pembelian Impulsif Pada Pembelian Online Produk Fashion
Abstract
Keywords
Full Text:
PDFReferences
Ferdinand, Augusty, 2006, Metode Penelitian Manajemen: Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen, Badan Penerbit Universitas Diponegoro, Semarang.
Ghozali, Imam, 2011, Model Persamaan Struktural Kosep dan Aplikasi dengan Program AMOS 22.0 Update Baysian SEM, Badan Penerbit Universitas Diponegoro, Semarang, 2011
Gűltekin, B., dan Ȍzer L., 2012, The Influence of Hedonic Motifes and Browsing On Impulse Buying, Journal of Economics and Behavioral Studies, Vol. 4, No. 3, pp. 180-189, Maret, (ISSN: 2220-6140)
Hair, Jr., J. F., Anderson, R. E., Tatham, R. L., & Black, W.C., 2013, Multivariate Data Analysis. Pearson New International Edition.
Hirschman, E.C. and Holbrook, M.B., 1982, “Hedonic Consumption: Emerging Concepts, Methods, and Propositions,” Journal of Marketing 46 (Summer): 92-101.
Jacky Mussry., 2004., Menangkap Dinamika Sukses Bisnis Fashion, www.swa.co.id .
Japarianto, E., dan Sugiharto S., 2011, Pengaruh Shopping Life Style dan fashion Involvement terhadap Impulse Buying Behavior Masyarakat High Income Surabaya, Jurnal Manajemen Pemasaran, Vol. 6, No. 1, April: pp 32-41.
Kosyu, Dayang Asning., Hidayat, Kadarisman dan Abdilah, Yusri, 2014, Pengaruh Hedonic Shopping Motifes Terhadap Shopping Lifestyle dan Impulse Buying, Jurnal Administrasi Bisnis (JAB), Vol. 14 , No. 2
Kotler & Keller, Kevin L., 2012, Manajemen Pemasaran, Cetakan Kedua, Indeks, Jakarta
Kusuma, Ardian, 2014, Pengaryh Fashion Involvement, Hedonic Concumtion Tending, dan Positive Emotion terhadap Fashion-Oriented Impulse Buying, Jurnal Ilmiah Mahasiswa Universitas Surabaya, Vol. 3, No. 2
Lumintang, Fenny Felicia, 2012, Pengaruh Hedonic Motifes terhadap Impulse Buying Melalui Browsing dan Shopping Lifestyle pada Online Shop, Jurnal Universitas Katolik Widya Mandala Surabaya, Vol. 1, No.6, ISSN: 2303-162X
Moe, w. w., 2003, Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In- Store Navigational Clickstream. Journal of Consumer Psychology, 13(1/2), 29-39.
Mowen, J.C. & Minor, M., 2002, Consumer beha-viour (5th Edition) Upper saddle river: Pre-tience Hall, Inc.
Overby, J.W. and Lee, E.J., 2006, The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. J Business Research, 59: 1160-1166.
Park, Eun Joo., Kim, Eun Young.,Forney, Judith Cardona, 2005, “A Structural Model of Fashion-Oriented Impulse Buying Behavior”,Journal of Fashion Marketing and Management,Vol.10,No 4, pp.433-446
Park, J.& Lennon, S. J., 2006, Psychological and Environmental Antecedents of Impulse Buying Tendecy In the Multichannel Shopping Context.Journal of Consumer Marketing, 23(2), 58-68.
Rachmawati, Veronika, 2009, Hubungan antara Hedonic Shopping Value, Positive Emotion, dan Perilaku Impulse Buying pada Konsumen Ritel, Majalah Ekonomi, No.2, pp. 192-209
Ramanathan, S., dan Menon, G., 2006, Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior, Journal of Marketing Research, Vol. 18: pp 628-641.
Santoso, Singgih, 2012, Konsep Dasar dan Aplikasi SEM dengan AMOS 20, Jakarta, PT. Elex Media Komputindo
Sekaran, Uma, 2007, Research Methods For Business, pp.116, Jakarta Selatan, Salemba Empat
Semuel,Hartane, 2005, Respon Lingkungan Berbelanja Sebagai Stimulus Pembelian, Jurnal Manajemen dan Kewirausahaan,Vol.7, No.2,September 2005:152-170
Subagio, H., 2011, Pengaruh Atribut Supermarket terhadap Motif Belanja Hedonis, Motif Belanja Utilltarian dan Loyalitas Konsumen, Jurnal Manajemen Pemasaran, Vol 6, No 1, April: 8-21
Sugiyono, 2014, Metode Penelitian Manajemen, cetakan ke-3, Bandung, ALFABETA CV.
Sukiwun, H., Samuel, H., dan Brahmana., 2014, Pengaruh Fasilitas Media Facebook Terhadap Product Browsing melalui Utilitarian Motive dan Hedonic Motive, Jurnal Manajemen Pemasaran Petra, Vol. 2, No. 1, 1-10
Taslim, B., dan Septianna A., 2011, Pengaruh Knowledge Management Terhadap Kreativitas Tenaga Pendidik SMA Methodist 2 Palembang, Jurnal Ekonomi dan Informasi Akuntansi, Vol. 1 No. 2, Mei.
Tjahjono, H.K, 2009, Metode Penelitian Bisnis. VSM MM UMY
Tjiptono, Fandi, 2011, Pemasaran Jasa, Jogjakarta, Bayumedia Publishing.
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Jurnal Manajemen Bisnis
Office:
Ruang Jurnal Manajemen Bisnis,
Gedung Ki Bagus Hadikusuma (E4) Lantai 2, Kampus Terpadu Universitas Muhammadiyah Yogyakarta,
Jalan Brawijaya (Lingkar Selatan), Tamantirto, Kasihan, Bantul, Daerah Istimewa Yogyakarta, Indonesia, 55183
Website: journal.umy.ac.id/index.php/mb - E-mail: mabis@umy.ac.id
Phone: +62 274 387 656 (ext: 118)
Jurnal Manajemen Bisnis is licensed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)