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Vol 15, No 1 (2024): April 2024 Impact of Brand Image, Brand Awareness, and Social Media Marketing on Purchase Decisions: Mediating Roles of Purchase Interest, Service Quality, and Experiential Marketing Abstract  PDF
Ida Ayu Radinia Asri Suardana, Luh Putu Mahyuni, Ni Putu Nina Eka Lestari, Ida Bagus Raka Suardana
 
Vol 9, No 2 (2018): Oktober 2018 Manajemen Pemasaran Online Makaroni Huhhah Yogyakarta Abstract  PDF
Suprono Wahyujatmiko, Irwan Yon Hadi
 
Vol 11, No 2 (2020): Agustus 2020 KREATIVITAS DAN NIAT BERWIRAUSAHA DITINJAU DARI THEORY OF PLANNED BEHAVIOR Abstract  PDF
Ignasia Christiyani Kore, Wisnu Prajogo
 
Vol 11, No 1 (2020): April 2020 NIAT PENGGUNAAN TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA USAHA MIKRO KECIL MENENGAH DI YOGYAKARTA Abstract  PDF
Muhammad Muthahhari, Heru Kurnianto Tjahjono, Meika Kurnia Puji RDA
 
Vol 10, No 1 (2019): Februari 2019 Pengaruh Penggunaan Internet Terhadap Minat Dan Motivasi Belajar Dengan Mempertimbangkan Jenis Kelamin Abstract  PDF
Ibnur Rusi
 
Vol 13, No 3 (2022): December 2022 ANALYSIS THE ROLE OF NEGOTIATION AS COMMUNICATION SKILLS IN CONFLICT MANAGEMENT Abstract  PDF
Reza Inayaturrahmah, Cecep Safaatul Barkah, Nurillah Jamil Achmawati Novel
 
Vol 12, No 2 (2021): August 2021 VALUE-AT-RISK ANALYSIS IN RISK MEASUREMENT AND FORMATION OF OPTIMAL PORTFOLIO IN BANKING SHARE Abstract  PDF
Putri Endah Astuti, Tri Gunarsih
 
Vol 11, No 2 (2020): Agustus 2020 PENGARUH GREEN INTELLECTUAL CAPITAL TERHADAP KEUNGGULAN KOMPETITIF DENGAN PEMEDIASI GREEN HUMAN RESOURCE MANAGEMENT Abstract  PDF
Qurota A'yuni, Muafi Muafi
 
Vol 14, No 1 (2023): April 2023 University Student Satisfaction A Systematic Literature Review Abstract  PDF
Mirza Abdi Khairusy, Reni Febriani
 
Vol 10, No 2 (2019): Oktober 2019 FAKTOR PENENTU KINERJA LINGKUNGAN PADA PAGUYUBAN BATIK KEBON INDAH BAYAT KLATEN YANG DIMODERASI OLEH LEAN ENVIRONMENT Abstract  PDF
Syska Lady Sulistyowatie, Reza Widhar Pahlevi
 
Vol 11, No 3 (2020): Desember 2020 ANALISIS PENGARUH CELEBRITY ENDORSMENT TERHADAP NIAT BELI PRODUK FASHION BILIONERS Abstract  PDF
Muhammad Husin Nur Muzakki, Agus Suryo Murtopo
 
Vol 11, No 2 (2020): Agustus 2020 ANALISIS PENGARUH MAKNA KERJA DAN RESILIENSI TERHADAP INTENTION TO LEAVE YANG DIMEDIASI OLEH KEPUASAN KERJA Abstract  PDF
Melati Ayu Widati, Muafi Muafi
 
Vol 15, No 1 (2024): April 2024 Digital Marketing Literacy to Sustain MSME Businesses in Southwest Papua Abstract  PDF
Satria Lintang Rachmadana, Pahmi Pahmi, Sabaria Sabaria, Hamsiah Hamsiah, Inri De Fretes
 
Vol 11, No 1 (2020): April 2020 EFEKTIFITAS PROGRAM SERVANT LEADERSHIP TERHADAP KEPUASAN KARYAWAN DI INDUSTRI FARMASI Abstract  PDF
Tri Bekti Agung Wibowo
 
Vol 14, No 2 (2023): August 2023 How does Transformational Leadership Influence Creativity Through Job Satisfaction? Abstract  PDF
Rizky Kurnia Hidayat, Heru Kurnianto Tjahjono
 
Vol 11, No 1 (2020): April 2020 PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI WAROENG SPESIAL SAMBAL YOGYAKARTA Abstract  PDF
Fereshti Nurdiana Dihan, Faisal Hidayat
 
Vol 10, No 2 (2019): Oktober 2019 PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING Abstract  PDF
Latiffah Ulul Fauzi, Henny Welsa, Susanto Susanto
 
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